BJÖRN BORG AB YEAR−END REPORT JANUARY – DECEMBER 2013



OCTOBER 1 – DECEMBER 31, 2013

  • The Group’s net sales decreased by 28
    percent to SEK 100.3 million (138.7). The decrease was the same excluding currency
    effects.
  • Shipments with order value of about SEK 25 million
    were shifted from December to January 2014, compared with year-end 2012, affecting
    the  operating result by about SEK 12 million.
  • The gross profit margin was 52.5 percent (51.6).
  • The operating loss was SEK 12.5 million, against
    year-earlier profit of SEK 15.1 million.
  • The after-tax loss amounted to SEK -11.0 million,
    against year-earlier profit of SEK 11.9 million.
  • Earnings per share before and after dilution
    amounted to SEK -0.40 (0.45).
  • Brand sales* (excluding VAT) decreased by 12
    percent to SEK 322 million (376). The decrease was the same excluding currency
    effects.

JANUARY 1 – DECEMBER 31, 2013

  • The Group’s net sales decreased by 9 percent
    to SEK 499.2 million (551.4). Excluding currency effects, sales were down 8 percent.
  • The operating profit for 2013 was negatively
    affected with about SEK 12 million from delayed shipments, and with non-recurring
    items of about SEK 14 million, referring to the Chinese business and the resigning
    CEO, in total about SEK 26 million.
  • The gross profit margin was 50.9 percent (50.2).
  • Operating profit amounted to SEK 21.2 million
    (69.8).
  • Profit after tax amounted to SEK 13.9 million
    (47.2).
  • Earnings per share before and after dilution
    amounted to SEK 0.86 (2.11).
  • Brand sales* (excluding VAT) decreased by 5
    percent to SEK 1,521 million (1,598). Excluding currency effects, the decrease was 4
    percent.
  • The Board of Directors has decided to propose to
    the Annual General Meeting a distribution of SEK 1.50 (3.00) per share, totaling SEK
    37.7 million (75.4).

QUOTE FROM THE CEO
“As reported earlier this year, 2013
was marked by continued weak retail demand in many of Björn Borg’s markets,
particularly the Netherlands. Together with the major shipment delays at the end of
the year and disposal costs for the Chinese operations, this contributed to the
significant decline in sales and earnings we are reporting for the full year and the
fourth quarter. Our operations in England and Finland are developing positively, as
are our own retail and e-commerce operations,” said Henrik Fischer, Acting CEO.

For further information, please contact:
Henrik
Fischer, Acting CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone
+46 8 506 33 700

Björn Borg is required to make public the information
in this interim report in accordance with the Securities Market Act.

The information was released for publication on February 14, 2014 at 7:30 am
(CET).

ABOUT THE BJÖRN BORG GROUP
The Group
owns the Björn Borg trademark and its core business is underwear. It also offers
sportswear and fragrances as well as footwear, luggage & bags and eyewear through
licensees. Björn Borg products are sold in around thirty markets, of which Sweden and
the Netherlands are the largest. The Björn Borg Group has operations at every level
from branding to consumer sales in its own Björn Borg stores. Total sales of Björn
Borg products in 2013 amounted to around SEK 1.5 billion, excluding VAT, at the
consumer level. Group net sales amounted to SEK 499 million in 2013, with 159
employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm
since 2007.

Tags & categories

Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive