Björn Borg challenges paparazzi photographers with a new mission on the web.

With a lot of humour and some seriousness, Björn Borg engages Swedish comedians, Kristoffer Svensson and Simon Svensson, from the radio programmes “Pang Prego” and “Hej domstol”, to make prank calls to well-known paparazzi photographers. Browse to the homepage and listen to these joke calls.

“The paparazzi photographers use any means to catch well-known people on pictures. Now, it’s time to turn the tables and in a fun way get back at them in the same way”, says Rocky af Ekenstam Brennicke, PR / Event Manager at Björn Borg.

At http://www.bjornborg.com visitors can, for example, listen when one of the comedians makes a joke call to a British picture agency in order to sell naked pictures of a Swedish soap actor or phones to one of Hollywood’s biggest paparazzi early a Sunday morning.

Enclosed is a file with one of the prank calls. You can find the campaign on http://www.bjornborg.com

For more information, please contact:
Louise Sondlo, Jung
Telephone: +46(0)8-527 080 90
E-mail: louise@jungrelations.com

Rocky af Ekenstam Brennicke, PR / Event Manager, Björn Borg
Telephone: +46(0)8-527 33 715
E-mail: rocky.brennicke@bjornborg.com