In the last six months, a total of 19,139 old knickers and underpants were sent to Björn Borg from all over the world.
The voting on the site to decide who would get the underwear was won by US president George W Bush, who got one forth of the votes, more exactly 4,828. Björn Borg recently delivered as many underpants as the number of votes to the White House.
– The aim of the Peace on Earth campaign was to show that each and every one of us can focus on important issues that are close to the heart. In the Björn Borg case, underwear. It was entirely up to the customers to decide on the recipient of the underwear, and now we’ve made sure the underpants were delivered to George W Bush, says Jimmy Johansson, Deputy CEO at Björn Borg.
All the people of the world are encouraged to keep sending their old underwear to Björn Borg. When a new mountain of underwear has been collected at the Björn Borg office, a new warmonger can look forward to a load of used garments. The next recipient is yet to be decided.
The underwear delivery can be viewed here: