Björn Borg Launches Free Dating Site – The aim: everybody should find love


The Björn Borg matching tool is a reaction to today’s long survey forms, which have become common practice on most dating sites.

– At the Björn Borg dating site, Love For All, we ask questions on what kind of music you like, rather than how you value certain characteristics. We believe that an uncomplicated and straightforward form of Internet dating facilitates more dates and thus a better chance of finding someone, says Rocky af Ekenstam Brennicke, PR- and Event Manager at Björn Borg.

The Björn Borg dating tool Love For All is free, and Björn Borg has high aspirations that lots of single people will find love.

– As an advertising agency, it is extremely exciting to work with clients who are bold enough to set brave goals. Love For All is not accomplished at the drop of a hat, but our tool is very effective, and we can promise a virtual date to anyone who visits the site, says Jonas Andersson, Account Director at the Farfar advertising agency.

Björn Borg also aims to create peace on earth. The fashion company has sent old underwear from consumers to George W. Bush. The US President was selected recipient after consumers sent in their old underwear and voted on the site to decide who would receive the mountain of underwear.

For further information, please contact:
Rocky af Ekenstam Brennicke, PR and Event Manager,
Björn Borg Phone: +46(0)8-527 33 715
E-mail: rocky.brennicke@bjornborg.com

Tags & categories

We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive
New color alert - Gray Mist.

#bjornborg #TrainToLive
Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg
Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive