Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take


INSPIRATION
The Spring/Summer RED collection from Björn Borg has the feeling of a 1920’s Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and, of course, tennis. The retro feeling from the more unconventional 70’s is also an important part of the core of the collection.

“The RED collection of Spring/Summer ’09 highlights different sport disciplines, époques and utilities. The liberated shapes of the 70’s merge with more classical styles”, says Björn Borg’s Creative Director, Peter Simonsson.

STYLE
The style of the collection is low-tech, reminiscent of the 20’s elegance when playing a game of tennis or running-up for the pole jump.

In the early 20th century sporting was more dressed up than today, which is visible in the RED Collection in the classical high cut trousers and shorts in combination with rib knitted jumpers and playful piquet t-shirts.

FABRICS
Mainly jersey, drop needle, piquet, WCT, heavy jersey, cotton and chambray.

COLORS
The colours are washed-out, mainly blue, red and white, accented by speed green.

WARDROBE
Classical knitted sweaters, piquet t-shirts, cotton t-shirts, singlets, five-pocket trousers in denim and cotton, track suits

For further information, please contact:
Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715
E-mail: rocky.brennicke@bjornborg.com

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