Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take

The Spring/Summer RED collection from Björn Borg has the feeling of a 1920’s Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and, of course, tennis. The retro feeling from the more unconventional 70’s is also an important part of the core of the collection.

“The RED collection of Spring/Summer ’09 highlights different sport disciplines, époques and utilities. The liberated shapes of the 70’s merge with more classical styles”, says Björn Borg’s Creative Director, Peter Simonsson.

The style of the collection is low-tech, reminiscent of the 20’s elegance when playing a game of tennis or running-up for the pole jump.

In the early 20th century sporting was more dressed up than today, which is visible in the RED Collection in the classical high cut trousers and shorts in combination with rib knitted jumpers and playful piquet t-shirts.

Mainly jersey, drop needle, piquet, WCT, heavy jersey, cotton and chambray.

The colours are washed-out, mainly blue, red and white, accented by speed green.

Classical knitted sweaters, piquet t-shirts, cotton t-shirts, singlets, five-pocket trousers in denim and cotton, track suits

For further information, please contact:
Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715

Tags & categories

Presenting iconic Xmas presents since 1989. New seasonal prints now available.

#bjornborg #TrainToLive
Tennis in paradise.

#bjornborg #TrainToLive
More BTS from Åre shooting our latest XMAS Collection.

#bjornborg #TrainToLive
Tennis court at Grand Hotel Tremezzo, Italy.

#bjornborg #TrainToLive
Behind the scenes from XMAS23 Collection photo shoot in Åre earlier this year.

#bjornborg #TrainToLive
Running in California with @klaravilda.

#bjornborg #TrainToLive
Are you empowering yourself becoming the best version of yourself today?

#bjornborg #TrainToLive
Two essentials for high intensity training, the slightly lighter Borg Athletic T-shirt and our long time classic Borg T-shirt. Both made with recycled and sustainably sourced materials. For you to look good, and feel good while becoming the best version of yourself.

#bjornborg #TrainToLive
The Gift of Wellbeing. This season, embrace the power of sports to transform your mind, soul and body. Join us in inspiring each other to be more and the best version of ourselves.
We introduce XMAS23 Collection - now live at

#bjornborg #TrainToLive
Become the best version of yourself.

#bjornborg #TrainToLive
Sthlm Graphic T-shirt. Available in three colors.

#bjornborg #TrainToLive
Sports Hour with friends & family in Copenhagen, Denmark earlier this autumn. Thank you all for joining!

#bjornborg TrainToLive