Björn Borg Presents the Spring/Summer 2010 Menswear Collection


STYLE
The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness.
The line has a masculine feeling and endless combinations of styling.

Locker-room images and the feeling of clothes worn to and from the workout have inspired the collection.
The heyday of the legendary Björn Borg during the early 80’s has also been an important inspiration and details from Björn Borg’s private wardrobe from these days have been picked up and renewed in patterns as well as cuts.

“Björn Borg had an incredible feeling for mixing his training outfits with shirts and jackets in the most stylish ways. We want to create the perfect mix of sport and casual in this collection, making it really playful. We have even brought in a specific look that is very inspired by an outfit that Björn Borg himself particularly liked, and has asked for, says Ulrika Andersson at Björn Borg.

One part of the line is in particular inspired by the tennis legacy, with really classical tennis shorts, WCT jacket and piques, which can all be combined with the cotton trousers or casual long sleeved shirts.

FABRICS
The materials in the menswear collection vary from cotton to knitwear as well as weave, and are mixed in complete outfits as well as in separate items of clothing. Both chunky and finer knitwear are used in cardigans as well as in v-necked and crew-necked sweaters. Washed soft shirts come in Pinpoint as well as Oxford style and a fine Seersucker chequered variation. The cotton trousers and cotton shorts come in both light and heavy cotton twill with a nice wash and finish. The WCT and cotton fleece jacket line are heavy and masculine. Sports jackets come in cotton and/or nylon, one in a reversible model.

COLOURS
Classic tennis colours like red, navy and white dominate the line, along with light grey and black. Pale shades are accented by green and sun bleached yellow, creating a light and summerlike feeling.

WARDROBE
The key garments of the collection are soft washed piques, WCT jackets with retro details, sports jackets and light twill shorts and washed down casual shirts.

For further information, please contact:

For further information, please contact:
Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715
E-mail: rocky.brennicke@bjornborg.com

Louise Sondlo
Jung
Phone: +46(0)70 40 822 65
E-mail: louise@jungrelations.com

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