Björn Borg Spring/Summer Swimwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is supplemented with towels, flip-flops and beach bags matching the colours.

The Beach line took off at the period after Björn Borg’s successful tennis career. The style is retro rock with a touch of the French Riviera, for activities on the beach rather than in the water. The cuts are more mature with an inspiration from the sixties and the accent colours are quite soft in green, red and blue for him and red-pink, blue-turquoise and black-brown tones for her.

The Surf line is more colourful with bright turquoise, pink, yellow and red for her and red, blue and black tones for him. The inspiration of the surf line is the free lifestyle of surfers and beach bums on the Atlantic coast. The line is full of fun, inspiring to activities in the water.

Traditional swimwear fabrics such as nylon and polyester both in stretch and woven.

Basic colours are accented with contrasting colours in linings and details. The Beach line is dominated by softer tones while the Surf line has brighter colours.

For him:
Shorts, mid shorts and surf shorts in a variety of models.
The Beach line contour is slimmer than the Surf line.
For her:
Bikinis in hipster and hotpants models with triangle tops, bandeaus and wire tops.
Swimsuits and woven shorts in several lengths and pareos.

For further information, please contact:

Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715

Louise Sondlo
Phone: +46(0)70 40 822 65

Tags & categories

We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Pink Diva.

#bjornborg #TrainToLive
Sunday activities.


#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive
We know tennis. Full Racquet Club Collection now live at

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive