Björn Borg Spring/Summer Underwear Collection 2010


For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model.

FIVE LINES
Fun – Fun consists of the Björn Borg underwear that has become the trademark of the brand: playful, creative and innovative with lots of energy for both him and her – fashion underwear with a sporty twist. The spring/summer line contains lots of prints and hand drawn patterns with inspiration from the music scene in comfortable cotton/elastane.

Sport – The sport line is not hardcore technical, but rather flirts with the world of sports: full of energy and comfortable in vibrant colours for both him and her – sporty underwear with a fashion twist. Comfortable materials in cotton/elastane and micro mesh for an active lifestyle. A unisex concept with inspiration from graphics and motives from the world of tennis, playing around with the Björn Borg brand name. The colours of the spring/summer line of 2010 are basic but bright.

Original – The Original line consists of underwear reminiscent of the early Björn Borg collections: very classical style with a more subtle logotype for him. The tennis heritage is obvious with an up-to-date and stylish twist. Clean models in white, red, navy and grey melange.

Neat – The neat concept stands for feminine simplicity in vibrant colours. Transparent material gives the Neat line an exclusive, yet minimalistic touch: underwear with a lighter feeling for her.

Love All – Love All is a new line for her; just one single design in thin microfibre that comes in 10 different colours. The Love All line will be a price worthy Björn Borg alternative: quick and accessible in an explosion of colour.

For further information, please contact:

Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715
E-mail: rocky.brennicke@bjornborg.com

Louise Sondlo
Jung
Phone: +46(0)70 40 822 65
E-mail: louise@jungrelations.com

Tags & categories

Tennis in LA.

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

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Heritage.

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Must-haves. Studio oversized set together with Logo Core Thong.

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We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

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