Björn Borg Spring/Summer Underwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model.

Fun – Fun consists of the Björn Borg underwear that has become the trademark of the brand: playful, creative and innovative with lots of energy for both him and her – fashion underwear with a sporty twist. The spring/summer line contains lots of prints and hand drawn patterns with inspiration from the music scene in comfortable cotton/elastane.

Sport – The sport line is not hardcore technical, but rather flirts with the world of sports: full of energy and comfortable in vibrant colours for both him and her – sporty underwear with a fashion twist. Comfortable materials in cotton/elastane and micro mesh for an active lifestyle. A unisex concept with inspiration from graphics and motives from the world of tennis, playing around with the Björn Borg brand name. The colours of the spring/summer line of 2010 are basic but bright.

Original – The Original line consists of underwear reminiscent of the early Björn Borg collections: very classical style with a more subtle logotype for him. The tennis heritage is obvious with an up-to-date and stylish twist. Clean models in white, red, navy and grey melange.

Neat – The neat concept stands for feminine simplicity in vibrant colours. Transparent material gives the Neat line an exclusive, yet minimalistic touch: underwear with a lighter feeling for her.

Love All – Love All is a new line for her; just one single design in thin microfibre that comes in 10 different colours. The Love All line will be a price worthy Björn Borg alternative: quick and accessible in an explosion of colour.

For further information, please contact:

Rocky af Ekenstam Brennicke,
PR and Event Manager, Björn Borg
Phone: +46(0)8-527 33 715

Louise Sondlo
Phone: +46(0)70 40 822 65

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