Björn Borg takes innovative and creative approach in launching the new BjornBorg.com


BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE
Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office run by a cast of compelling characters playing a variety of roles in the company. There is also a clear connection to the brand’s heritage, inspired by Björn Borg’s legendary tennis career.

E-COMMERCE PAVES THE WAY TO NEW MARKETS
The website also introduces the Björn Borg web shop, which will initially sell underwear. The aim is to support existing markets and expand physical distribution in new markets. The web shop is designed to give consumers the same experience as a brick-and-mortar concept store.
The idea is to avoid the static feeling often conveyed by conventional web shops.

USER-GENERATED CONTENT AND CONSUMERS’ IMAGES
But there is more than just shopping. Björn Borg wants to invite visitors, with tongue-in-cheek seriousness, on various assignments to make the world a little nicer place to live in. Called “Björn Borg Missions,” they will be launched in late October 2007. Under the heading “Swedish Export,” wearers of Björn Borg underwear are invited to share their personal images from every corner of the globe.

“The Internet is clearly becoming one of our most important communication channels and will play a central role in our international branding efforts,” says Jimmy Johansson, Vice President of Björn Borg AB.

The concept for the website was developed together with the award-winning online communication agency Farfar.

Tags & categories

Whether you’re unwrapping presents or lounging by the fireplace, make this upcoming holiday season extra cosy. And yes, we’re talking about the hoodie.

#bjornborg #TrainToLive
Embrace the influence of movement this Xmas season, to uplift your mind, nourish your soul and empower your body.

#bjornborg #TrainToLive
This is who we are. This is our kind of sales meeting. Pushing ourselves to be the best versions of ourselves.

Shoutout to @homagesthlm and @biggyfilm 🖤

#bjornborg #TrainToLive
Presenting iconic Xmas presents since 1989. New seasonal prints now available.

#bjornborg #TrainToLive
Tennis in paradise.

#bjornborg #TrainToLive
More BTS from Åre shooting our latest XMAS Collection.

#bjornborg #TrainToLive
Tennis court at Grand Hotel Tremezzo, Italy.

#bjornborg #TrainToLive
Behind the scenes from XMAS23 Collection photo shoot in Åre earlier this year.

#bjornborg #TrainToLive
Running in California with @klaravilda.

#bjornborg #TrainToLive
Are you empowering yourself becoming the best version of yourself today?

#bjornborg #TrainToLive
Two essentials for high intensity training, the slightly lighter Borg Athletic T-shirt and our long time classic Borg T-shirt. Both made with recycled and sustainably sourced materials. For you to look good, and feel good while becoming the best version of yourself.

#bjornborg #TrainToLive
The Gift of Wellbeing. This season, embrace the power of sports to transform your mind, soul and body. Join us in inspiring each other to be more and the best version of ourselves.
We introduce XMAS23 Collection - now live at bjornborg.com.

#bjornborg #TrainToLive
Become the best version of yourself.

#bjornborg #TrainToLive
Sthlm Graphic T-shirt. Available in three colors.

#bjornborg #TrainToLive