Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg’s website, http://www.bjornborg.com.

For further information, please contact:

Björn Borg AB, phone +46 8 506 33 700

The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2010 amounted to almost SEK 1.7 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 536 million as per December 31, 2010, with 100 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

 

Tags & categories

Retro-inspired perfection - the Borg Short Graphic Shorts.

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Carefully crafted, with quality and fit in mind, we have tights for all occasions and activities. Use our Tights Guide at bjornborg.com to find your perfect fit.

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Heritage.

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Recap from yesterday where our ambassador @mrjulls together with our Creative Director @andreasgran presented AW22 Sports Club Collection. As well hosting a workout followed by dinner in Stockholm. Thank you @studioxvisthlm and everyone involved. 🖤

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Introducing Outdoor Training Collection for AW22. Now live on site at bjornborg.com.

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Stay tuned next week.

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A little glimpse from our showroom in Stockholm. ⁠
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@kaesutherland in our latest arrivals.

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Court goals. ⁠
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Join the club.

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