Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg’s website, http://www.bjornborg.com.

For further information, please contact:

Björn Borg AB, phone +46 8 506 33 700

The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2010 amounted to almost SEK 1.7 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 536 million as per December 31, 2010, with 100 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

 

Tags & categories

Studio set.

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Tennis in paradise.

📷 @oliviavlopez 

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Weekend mode.

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2024. Let’s get it.

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More behind the scenes from Åre, shooting XMAS23. 

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Tennis in Croatia.

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Entering 2024.

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Enjoy the holidays.

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THANK YOU everyone involved for a record-breaking 2023! Let’s go 2024!

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Tennis in Italy.

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Winter Sale now live at bjornborg.com.

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Merry Christmas.

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In the city or by the countryside over Christmas? Bring the hoodie.

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