Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg’s website, http://www.bjornborg.com.

For further information, please contact:

Björn Borg AB, phone +46 8 506 33 700

The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2010 amounted to almost SEK 1.7 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 536 million as per December 31, 2010, with 100 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

 

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The goal is to become a better version of yourself.

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A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
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A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
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New SS23 Collection now available at bjornborg.com.

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Heritage.

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DNA.

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We don’t live to train. We #TrainToLive.

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At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

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Heritage.

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Sports Hour @giulialachdebere.

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