Björn Borg’s annual report 2011


The annual report for 2011, Swedish version, is now available at Björn Borg’s website, http://www.bjornborg.com. An English version will be published shortly.

For further information, please contact:
Björn Borg AB, phone +46 8 506 33 700

The Group owns the Björn Borg trademark and its core business is underwear. It also offers sports wear, footwear, bags, eyewear and fragrances through license. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2011 amounted to around SEK 1.7 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 537 million as per December 31, 2011, with 131 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

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For both him and her. Find your new favourite at bjornborg.com.

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3 quick tips to take care of your Björn Borgs.

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Sports Hour. Let’s get it. @alicestenlof

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AW22 for him. Find your new favourite piece for any active occasion.

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@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

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Heritage.

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Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

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Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

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@sofiaruutu wearing Mid V Support Bra with Rib Tights and Centre Pants.

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Light as a feather and keeping you dry, the high-performance material, empowers you to take that extra rep. Not because you’ve to, but because you can.

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Push your limits in our Outdoor Training Collection for AW22.

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Tennis courts in Los Angeles, California.

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We’ve been perfecting underwear for over thirty years. Find your perfect fit at bjornborg.com.

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A little recap from yesterday’s event in Helsinki, Finland, where our ambassador @robinpackalen hosted a daytime workout session @trib3fi followed by lunch and snacks. Thank you everyone involved for a great afternoon. 🫶

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Court goals.

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