Björn Borg’s annual report 2012

The annual report for 2012, Swedish version, is now available at Björn Borg´s website, http://www.bjornborg.com. An English version will be published shortly.

For more information, please contact:
Björn Borg AB, telephone: +46 8 506 655 13

About Björn Borg
The Group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around thirty markets, of which Sweden and Holland are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6 billion, at the consumer level. Group net sales amounted to approximately SEK 551 million as per December 31, 2012, with 139 employees. The Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since 2007.

 

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The goal is to become a better version of yourself.

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A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
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A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
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New SS23 Collection now available at bjornborg.com.

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Heritage.

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Sports Hour. 
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DNA.

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We don’t live to train. We #TrainToLive.

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At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

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Heritage.

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Sports Hour @giulialachdebere.

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