BJÖRN BORG’S ANNUAL REPORT 2013


The annual report for 2013, Swedish version, is now available at Björn Borg´s website, http://www.bjornborg.com. An English version will be published shortly.

  
For further information, please contact:
Björn Borg AB, telephone: +46 8 506 33 700

  
About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear. It also offers sportswear and fragrances as well as footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. In total, there are 38 Björn Borg stores, of which 17 are operated in the Group. Total sales of Björn Borg products in 2013 amounted to around SEK 1.5 billion at the consumer level. Group net sales amounted to SEK 499 million in 2013, with 159 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

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The goal is to become a better version of yourself.

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A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
Get yours at bjornborg.com.

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A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
“To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres.”
Read more about the materials we use on bjornborg.com/sustainability.

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New SS23 Collection now available at bjornborg.com.

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Heritage.

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Sports Hour. 
It’s not about being first over the finish line or lifting the heaviest, that’s just bullsh*t. It’s about being bold, having the best ideas and never giving up. 

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Let’s continue to push sustainable boundaries together. Read more about our sustainability initiatives at bjornborg.com.

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30 years of perfection. With long-fibre organic cotton, flexible stretch and a perfect fit - the Premium Cotton Stretch.

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DNA.

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We don’t live to train. We #TrainToLive.

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At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

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Heritage.

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Sports Hour @giulialachdebere.

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