BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL


The collection of four different underwear styles, two designed by Borg and two designed by McEnroe, will be launched in the beginning of August. The underwear is produced in a limited edition and will be available only for a short period of time. The collection is inspired by the golden age of tennis and has an air of the 80’s, the era when the almost four hours long Wimbledon final between the two friendly rivals took place.

– I’m very excited to do this collaboration with another great tennis legend. McEnroe is the perfect match to Björn Borg and the collaboration reflects our heritage and core values, says Arthur Engel CEO at Björn Borg.

In addition to the 4% from the sales donated to charity, the collaboration will also involve a charity auction. In the online based auction ten unique pieces of Borg and McEnroe tennis memorabilia as well as one hour ball time with each of the tennis icons will be offered to the public, starting on July 2. All proceeds will be donated to the John and Patty McEnroe Foundation, who in turn will benefit a number of charities such as Laureus USA, J/P Haitian Relief Organization and Riverkeeper.

This is the first time ever that another name than Björn Borg will be covering the underwear’s waistbands; the McEnroe designs will sport a special waistband, featuring his own name. The limited edition collection will be available on 17 markets, including large parts of Europe, Canada and the USA as well as through the Björn Borg web shop.

For more information, please contact:
Pernilla Johansson, PR & Event Manager, Björn Borg.
Phone: +46 8 506 655 13,
E-mail: pernilla.johansson@bjornborg.com

Press material can be downloaded at: http://www.bjornlovesjohn.com/press

The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2010 amounted to almost SEK 1.7 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 536 million as per December 31, 2010, with 100 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007

Tags & categories

Just a little bit of humble-bragging.

#bjornborg #TrainToLive
Sports Hour @janicechantel.

#bjornborg #TrainToLive
Now available: perfect gifts. Explore XMAS at bjornborg.com.

#bjornborg #TrainToLive
In early November we gathered all our teams across Europe for our Björn Borg Global Brand Summit - including two days of presentations and adventures. And yes, it's our Head Coach (CEO) screaming "WE ARE LIVE" in the beginning.
We don't live to train, we #TrainToLive.

Thank you @homagesthlm and everyone involved.

#bjornborg #TrainToLive
At Björn Borg, we train to live, and we live to inspire people to become the best version of themselves. To become the best version of yourself you need goals. Here’s a few “green” ones among our colleagues for 2022. 

#bjornborg #TrainToLive
Sports Hour @madiekeee. P.S. you don’t necessarily need sand dunes to get the workout done.

#bjornborg #TrainToLive
DNA.

#björnborg #TrainToLive
For both him and her. Find your new favourite at bjornborg.com.

#bjornborg #TrainToLive
3 quick tips to take care of your Björn Borgs.

#bjornborg #TrainToLive
Sports Hour. Let’s get it. @alicestenlof

#bjornborg #TrainToLive
AW22 for him. Find your new favourite piece for any active occasion.

#bjornborg #TrainToLive
@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

#bjornborg #TrainToLive
Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

#bjornborg #TrainToLive