Brand Summit deluxe

Brand Summit deluxe

Our Global Brand Summit, when Borgers from all around the world gather in our Stockholm HQ, is a highlight for every season, and as always, our recent Brand Summit was better than ever! Our Autumn/Winter-20 collection was presented with passion, winning attitude and magnetism beyond the ordinary. Can you grow hair through just pure mental power? Who is the new face of Björn Borg (check him out in the video below)? Which sustainable materials do we use and how are they sustainable? Are we going to eat maggots or just wade through ice-cold water? Who is our new Creative Director? How are we going to become the No. 1 Sports Fashion Brand in the world? Those and a lot of other questions were answered during the two-day conference that came with a lot of laughter, courage and backbone!

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@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson
Post morning run. Are you working out today?
Sports Hour live - Full body workout. Sports Hour with @plantbasedninja at @fightboxstockholm.
On today's agenda: Full-body workout using a pair of dumbbells or similar household items. 
Let's do this! #bjornborgsportshour
New season means updated underwear wardrobe 🤎