Our Global Brand Summit, when Borgers from all around the world gather in our Stockholm HQ, is a highlight for every season, and as always, our recent Brand Summit was better than ever! Our Autumn/Winter-20 collection was presented with passion, winning attitude and magnetism beyond the ordinary. Can you grow hair through just pure mental power? Who is the new face of Björn Borg (check him out in the video below)? Which sustainable materials do we use and how are they sustainable? Are we going to eat maggots or just wade through ice-cold water? Who is our new Creative Director? How are we going to become the No. 1 Sports Fashion Brand in the world? Those and a lot of other questions were answered during the two-day conference that came with a lot of laughter, courage and backbone!