Our Global Brand Summit, when Borgers from all around the world gather in our Stockholm HQ, is a highlight for every season, and as always, our recent Brand Summit was better than ever! Our Autumn/Winter-20...Read more
Training doesn't just make you stronger, it makes you smarter as well. So does classical music. We decided to combine the two to see if it was possible to create the world’s smartest workout symphony. B...Read more
Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests ...Read more
When turning the page into a new year, we like to look back and celebrate the victories and happenings that we appreciated the most during the year that passed. While doing this, we also take the opportunity...Read more
The annual Pulka Race gets better and better. In a number of heats, a winning team is crowned with the honourable pulka cup. This year's winning team: Our Head Coach and our CFO took revenge on their loss...Read more
One thing is holy at Björn Borg: our weekly Sports Hour on Fridays between 11-12. Join us in the fun and get smitten by the joy! We strongly encourage you to follow suit! https://www.youtube.com/watch?v=eU31Jrla0tc&feature=youtu.be ...Read more
Performance Management in a Björn Borg sense is about finding time to do the things in your free time that you love and that empowers you, to work out together with your friends at work and to become t...Read more
Be proud. Be you. We collaborated with Sports Foundation in Netherlands to promote a safe sporting environment for everyone. All profits made with the sale of this collection will be donated to the Pride and Sports Foundation.