Break up – in the name of love


To help out in finding true love, Björn Borg has created a free dating site at bjornborg.com/love. If you are unsure whether you should break up or not, Björn Borg also offers an online test.

“Björn Borg is encouraging people to break up in the name of love. People that have not yet found their true love should give it a go at our dating site. It is a 100 per cent chance to get a date. A virtual one to start with”, says PR and Event Manager of Björn Borg, Rocky af Ekenstam Brennicke.

February 13th will be the official Break Up Day. The Björn Borg stores will arrange activities and hand out “I Loved You” cards.

Besides love for all Björn Borg also aims to create peace on earth. The fashion company has sent old underwear from consumers to George W.
Bush. The former US President was selected recipient after consumers sent in their old underwear and voted on the site to decide who would receive the mountain of underwear.

“Our consumers can follow our struggle for peace on earth and love for all at our site bjornborg.com. Anyone can still send in his or her old underwear and vote for which warmonger the underwear should be delivered to. People in bad relationships breaking up is an important step towards achieving love for all”, says Rocky af Ekenstam Brennicke.

Best breakup tracks:
Greg Kihn Band “The Breakup Song” (1981)
Alanis Morissette “You Oughta Know” (1995)
Paul Simon “50 Ways to Leave Your Lover” (1976)
Kelis “Caught Out There” (1999)
Abba “Knowing Me, Knowing You” (1977)

Breakups we remember:
Jennifer Aniston och Brad Pitt
Paul McCartney and Heather Mills
Madonna and Guy Ritchie
Tom Cruise and Nicole Kidman

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