Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power of love.

In a new trailer for the new game, a parody of an Apple Keynote presentation, Björn Borg unveils two of the love weapons used in the game: The Kiss Gun that fires holographic blow kisses and The Bubble Blaster – a piece that fires heart-shaped soap bubbles to conquer enemies.

The First Person Lover Game is free of charge and launches on January 28th 2015 at

Game Specs:

  • Single player First Person Lover Game
  • Web based game for PC and Mac found at
  • 30 minutes+ of game play in three levels
  • Lets players shop Björn Borg clothing in an in-game shopping mall
  • Co-developed with gaming star Christopher “GeT_RiGhT” Alesund
  • Game characters are inspired by strong, individual and fashionable models
  • All weapons are fictional and co-created by Garbergs, Isbit Games and Björn Borg
  • Developed by Isbit Games.

Spokes persons:

  • Lina Söderqvist, Marketing Director, Björn Borg
  • Christopher “GeT_RiGhT” Alesund, co-developer and top-sport player
  • James Lee, Head of Design, Björn Borg
Filip in our latest AW23 Borg Collection.

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Perfected since 1989.

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Saturday morning. A perfect time to do the things you love the most, a perfect time to take care of your body, soul and mind.

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Time to enjoy the weekend. Happy Friday.

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Esther wearing Seamless Set in color Balsam Green.

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Behind the scenes from one of the locations during our AW23 photo shoot.

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Monte Carlo Country Club.

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The Movement Capsule by Alice Stenlöf & Björn Borg