Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke limited-edition ice cream bar in a playful twist on the much-adored flavour pairing.
The bespoke ice cream is made with handpicked strawberries, Häagen-Dazs’ signature luxury ice cream, and enveloped in a rich Belgian chocolate coating.
Arjoon Bose, UK & Northern Europe Marketing Head for Häagen-Dazs says: “We are delighted to bring back our limited-edition Strawberries & Cream ice cream bar to celebrate a cultural icon. It took us six years to find the perfect berries for our Strawberries & Cream ice cream, creating the ultimate playful twist on the signature flavour pairing of The Championships”.
Jonas Lindberg Nyvang, Global Marketing Director for Björn Borg states: “We are proud to collaborate with an iconic luxury ice cream brand like Häagen-Dazs to create a signature
design for their much-loved summer flavour Strawberries & Cream. Our designers have combined our sense of Scandinavian style with our tennis heritage, taking inspiration from our legendary founder to create this limited-edition design”.
Björn Borg and Häagen-Dazs will be hosting a celebratory summer tennis pop-up at the Björn Borg showroom in London on July 5 – 7 to bring the collaboration to life. Visitors will be able to purchase Björn Borg’s new tennis whites from the Björn Borg collection line, with Häagen-Dazs Strawberries & Cream ice cream.
The Häagen-Dazs X Björn Borg limited edition will be available during The Championships Fortnight within the Grounds, and ice cream lovers can also get their hands on the single serve ice cream via Amazon Prime Now. The multipack is available at Sainsbury’s across the U.K. Both formats will retail during the tennis season from end of June to end of July, so take a trip to Sainsbury’s or go to Amazone Prime now!
Extraordinary Sträwberries & Cream. Served.
Pernilla Johansson, Corporate Communications Manager, Björn Borg AB
Phone: 46 722 00 33 13
E-mail: pernilla.johansson@bjornborg.com
