Get a trip by working out – Björn Borgs new campaign is all about Exerhighs

Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our brain, which are substances similar to drugs. That is the inspiration to Swedish sports fashion brand Björn Borg new campaign ”Chase the Exerhighs”, where psychedelics films shows the hypnotizing euphoria and joy of exercise. 

–We love sports but we believe that to inspire more people we need to focus on the playfulness and joy in exercise. “Chase the Exerhighs” focus on all feel-good chemicals that are released in our brain while working out and the joy and euphoria it creates, says Johanna Juhlin, Global Brand Marketing Manager, Björn Borg.

The campaign kicks off with trippy films and pictures showing the euphoria of Exerhighs told through visual explosions of fantasy. Chase the Exerhighs rolls out on all Björn Borg main markets and will be running in-store, outdoor and digitally. Behind the concept is the creative agency NORD DDB.

–It take guts to do things different and fight the giants.  Therefore, we have chosen to move Björn Borgs brand to the breakpoint between fashion and sport. Chase the Exerhighs takes off just right there, and takes us on a real trip, says Andreas Dahlqvist, Chief Creative Officer, NORD DDB.

Watch the films here.

Visit the website.

Download press kit.

For more information, please contact:
Johanna Juhlin, Brand Marketing Manager, Björn Borg
johanna.juhlin@bjornborg.com, +4673 5027216.

Emma Bengtsson, PR and Social Media Manager, Björn Borg
emma.bengtsson@bjornborg.com, +4673 0579820.

Tags & categories

Just a little bit of humble-bragging.

#bjornborg #TrainToLive
Sports Hour @janicechantel.

#bjornborg #TrainToLive
Now available: perfect gifts. Explore XMAS at bjornborg.com.

#bjornborg #TrainToLive
In early November we gathered all our teams across Europe for our Björn Borg Global Brand Summit - including two days of presentations and adventures. And yes, it's our Head Coach (CEO) screaming "WE ARE LIVE" in the beginning.
We don't live to train, we #TrainToLive.

Thank you @homagesthlm and everyone involved.

#bjornborg #TrainToLive
At Björn Borg, we train to live, and we live to inspire people to become the best version of themselves. To become the best version of yourself you need goals. Here’s a few “green” ones among our colleagues for 2022. 

#bjornborg #TrainToLive
Sports Hour @madiekeee. P.S. you don’t necessarily need sand dunes to get the workout done.

#bjornborg #TrainToLive
DNA.

#björnborg #TrainToLive
For both him and her. Find your new favourite at bjornborg.com.

#bjornborg #TrainToLive
3 quick tips to take care of your Björn Borgs.

#bjornborg #TrainToLive
Sports Hour. Let’s get it. @alicestenlof

#bjornborg #TrainToLive
AW22 for him. Find your new favourite piece for any active occasion.

#bjornborg #TrainToLive
@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

#bjornborg #TrainToLive
Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

#bjornborg #TrainToLive