Get a trip by working out – Björn Borgs new campaign is all about Exerhighs

Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our brain, which are substances similar to drugs. That is the inspiration to Swedish sports fashion brand Björn Borg new campaign ”Chase the Exerhighs”, where psychedelics films shows the hypnotizing euphoria and joy of exercise. 

–We love sports but we believe that to inspire more people we need to focus on the playfulness and joy in exercise. “Chase the Exerhighs” focus on all feel-good chemicals that are released in our brain while working out and the joy and euphoria it creates, says Johanna Juhlin, Global Brand Marketing Manager, Björn Borg.

The campaign kicks off with trippy films and pictures showing the euphoria of Exerhighs told through visual explosions of fantasy. Chase the Exerhighs rolls out on all Björn Borg main markets and will be running in-store, outdoor and digitally. Behind the concept is the creative agency NORD DDB.

–It take guts to do things different and fight the giants.  Therefore, we have chosen to move Björn Borgs brand to the breakpoint between fashion and sport. Chase the Exerhighs takes off just right there, and takes us on a real trip, says Andreas Dahlqvist, Chief Creative Officer, NORD DDB.

Watch the films here.

Visit the website.

Download press kit.

For more information, please contact:
Johanna Juhlin, Brand Marketing Manager, Björn Borg, +4673 5027216.

Emma Bengtsson, PR and Social Media Manager, Björn Borg, +4673 0579820.

Tags & categories

Postcard from Österlen, Sweden. 

#bjornborg #TrainToLive
Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report,

#bjornborg #TrainToLive
Essentials for the summer getaway.

#bjornborg #TrainToLive
We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Diva Pink.

#bjornborg #TrainToLive
Sunday activities.


#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive
We know tennis. Full Racquet Club Collection now live at

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.