IN STORES NOW: HIGH SUMMER 2014 COLLECTION.

Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.

For High Summer 2014 Björn Borg goes on a spiritual spa and gets inspired by everything from mediation to alternative therapy.  In underwear terms, this means a soft, modern colour palette with pale pastels to relax the eye and mind.

News for men:

  • A new range of melange solids inspired by authentic fashion garments like classic denims and retro t-shirts. Available in six different colours.
  • A new trunk introduced for the SS14 collection is now available in a light mesh version with a new, more discrete, logo in form a small label in the front of the waistband.
  • A new printed elastic, continuing the print from the underpants to the waistband.

News for women:

  • The well received new panty ‘Cheeky’ introduced for the SS14 collection is now available in a printed version as well as in a range of solid colours.
  • The cotton hipster continues its success with five new summer prints.

Tags & categories

We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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Recap from our launch event with @alicestenlof 🫶

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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