IN STORES NOW: HIGH SUMMER 2014 COLLECTION.

Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.

For High Summer 2014 Björn Borg goes on a spiritual spa and gets inspired by everything from mediation to alternative therapy.  In underwear terms, this means a soft, modern colour palette with pale pastels to relax the eye and mind.

News for men:

  • A new range of melange solids inspired by authentic fashion garments like classic denims and retro t-shirts. Available in six different colours.
  • A new trunk introduced for the SS14 collection is now available in a light mesh version with a new, more discrete, logo in form a small label in the front of the waistband.
  • A new printed elastic, continuing the print from the underpants to the waistband.

News for women:

  • The well received new panty ‘Cheeky’ introduced for the SS14 collection is now available in a printed version as well as in a range of solid colours.
  • The cotton hipster continues its success with five new summer prints.

Tags & categories

mszxhra in sthlm seamless set 🖤
Sale starting today - Up to 40% off bjornborg.com and in stores.
@emilietommerberg in the Sthlm striped set 🖤
Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander 

#bjornborgsportshour
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian