INTERIM REPORT FOR THE FIRST HALF-YEAR JANUARY – JUNE 2009


April 1 – June 30, 2009

  • Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382).
  • The Group’s net sales increased by 2 percent to SEK 97.8 million (95.8).
  • The gross profit margin decreased to 50.9 percent (55.9).
  • Operating profit decreased to SEK 12.1 million (16.5).
  • Profit after tax decreased to SEK 8.4 million (12.0).
  • Earnings per share decreased to SEK 0.34 (0.48). Fully diluted earnings per share amounted to SEK 0.33 (0.48).

January 1 – June 30, 2009

  • Brand sales (excluding VAT) increased by 6 percent to SEK 988 million (932).
  • The Group’s net sales increased by 12 percent to SEK 262.5 million (234.6).
  • The gross profit margin decreased to 49.9 percent (53.5).
  • Operating profit decreased to SEK 49.7 million (53.0).
  • Profit after tax decreased to SEK 37.3 million (38.8).
  • Earnings per share decreased to SEK 1.49 (1.55). Fully diluted earnings per share amounted to SEK 1.49 (1.54).

After the conclusion of the period

  • In August an agreement was signed with a new distributor for the German market.
  • The distribution agreement in England has been terminated effective August 19, 2009 and extends for an additional two years.

Comment from the President

“The Björn Borg brand continues to develop stably. The lower result of the quarter is affected by further investments in the U.S market. At the same time we are maintaining good control of our overall costs despite staying on the offensive. During the quarter we implemented changes in line with Björn Borg’s new strategy, which places a greater focus on underwear. We are adapting the organization and, among other things, have recruited a creative director. We are also continuing to evaluate our partners and have recently signed a new distribution agreement for Germany,” says President Arthur Engel.

For further information, please contact

Arthur Engel, President and CEO, telephone +46 8 506 33 700
Johan Mark, CFO, telephone +46 8 506 33 700

Björn Borg AB
Götgatan 78
SE-118 30 Stockholm, Sweden
http://www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act. The information was released for publication on August 20, 2009 at 7:30 a.m. (CET).

Tags & categories

Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive
Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

#bjornborg #TrainToLive
The ultimate premium feeling. 
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

#bjornborg #TrainToLive
Sports Hour @vildeehaa. 

#bjornborg #TrainToLive
We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive
A few tips for a more sustainable Monday.

#bjornborg #TrainToLive
Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive
Set a plan. Stick to it. 

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
We’re ready, are you? Watch this space.
What’s your best guess?

#bjornborg #TrainToLive
Spring/Summer Collection 2023.

#bjornborg #TrainToLive