Interim Report for the first quarter January – March 2008


January 1 – March 31, 2008

  • Brand sales* increased by 34 percent to SEK 689 million (513).
  • The Group’s net sales rose by 17 percent to SEK 138.7 million (11 8.7).
  • The gross profit margin was 51.9 percent (50.4).
  • Operating profit rose by 16 percent to SEK 36.5 million (31.4).
  • Profit after tax increased by 19 percent to SEK 26.8 million (22.6).
  • Earnings per share increased by 12 percent to SEK 1.07 (0.96). Fully diluted earnings per share amounted to SEK 1.07 (0.94).

Comment from the President

“Like many others in the industry, we experienced generally tougher market conditions during the first quarter. That is why we are especially pleased to report double-digit growth, although lower than before, and continued high profitability. We see this as proof that we are doing the right things – by building the brand and developing the business,” says President Nils Vinberg.

For further information, please contact:

Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 6311 01
nils.vinberg@bjornborg.net

Björn Borg AB
Götgatan 78
SE-11 8 30 Stockholm, Sweden
http://www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act.
The information was released for publication on May 7, 2008 at 7:30 a.m.

Tags & categories

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

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Heritage.

📷 @ibs_almahmoud 

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Must-haves. Studio oversized set together with Logo Core Thong.

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