INTERIM REPORT JANUARY – SEPTEMBER 2009


July 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563).
  • The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8).
  • The gross profit margin decreased to 50.8 percent (54.1).
  • Operating profit decreased to SEK 43.5 million (49.7).
  • Profit after tax decreased to SEK 30.1 million (37.6).
  • Earnings per share decreased to SEK 1.20 (1.50). Fully diluted earnings per share amounted to SEK 1.19 (1.50).
  • Distribution agreements in Portugal and Chile.
  • The Board of Directors of Björn Borg has established new financial objectives for operations, which will apply during the period 2010-2014.

January 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 4 percent to SEK 1,554 million (1,495).
  • The Group’s net sales increased by 6 percent to SEK 417.7 million (395.3).
  • The gross profit margin decreased to 50.2 percent (53.7).
  • Operating profit decreased to SEK 93.2 million (102.7).
  • Profit after tax decreased to SEK 67.4 million (76.4).
  • Earnings per share decreased to SEK 2.68 (3.05). Fully diluted earnings per share amounted to SEK 2.68 (3.04).

Comment from the President

“Sales during the third quarter reflect the continued tough market climate, but our profit shows that we have good control over costs. Within the company we are working intensely to further improve and strengthen Björn Borg’s product development and distribution,” says Arthur Engel.

Tags & categories

Summer getaway ☀️

#bjornborg #TrainToLive
Timeless pieces for every occasion. Explore the Centre Collection.

#bjornborg #TrainToLive
At the beach or in the city, your companion for both.

#bjornborg #TrainToLive
Summer essentials.

#bjornborg #TrainToLive
Postcard from Österlen, Sweden. 

#bjornborg #TrainToLive
Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

#bjornborg #TrainToLive
Essentials for the summer getaway.

#bjornborg #TrainToLive
We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Diva Pink.

#bjornborg #TrainToLive
Sunday activities.

📷 @robin.ltd 

#bjornborg #TrainToLive