INTERIM REPORT JANUARY – SEPTEMBER 2009


July 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563).
  • The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8).
  • The gross profit margin decreased to 50.8 percent (54.1).
  • Operating profit decreased to SEK 43.5 million (49.7).
  • Profit after tax decreased to SEK 30.1 million (37.6).
  • Earnings per share decreased to SEK 1.20 (1.50). Fully diluted earnings per share amounted to SEK 1.19 (1.50).
  • Distribution agreements in Portugal and Chile.
  • The Board of Directors of Björn Borg has established new financial objectives for operations, which will apply during the period 2010-2014.

January 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 4 percent to SEK 1,554 million (1,495).
  • The Group’s net sales increased by 6 percent to SEK 417.7 million (395.3).
  • The gross profit margin decreased to 50.2 percent (53.7).
  • Operating profit decreased to SEK 93.2 million (102.7).
  • Profit after tax decreased to SEK 67.4 million (76.4).
  • Earnings per share decreased to SEK 2.68 (3.05). Fully diluted earnings per share amounted to SEK 2.68 (3.04).

Comment from the President

“Sales during the third quarter reflect the continued tough market climate, but our profit shows that we have good control over costs. Within the company we are working intensely to further improve and strengthen Björn Borg’s product development and distribution,” says Arthur Engel.

Tags & categories

Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive
Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

#bjornborg #TrainToLive
The ultimate premium feeling. 
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

#bjornborg #TrainToLive
Sports Hour @vildeehaa. 

#bjornborg #TrainToLive
We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive
A few tips for a more sustainable Monday.

#bjornborg #TrainToLive
Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive
Set a plan. Stick to it. 

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
We’re ready, are you? Watch this space.
What’s your best guess?

#bjornborg #TrainToLive
Spring/Summer Collection 2023.

#bjornborg #TrainToLive