INTERIM REPORT JANUARY – SEPTEMBER 2009


July 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563).
  • The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8).
  • The gross profit margin decreased to 50.8 percent (54.1).
  • Operating profit decreased to SEK 43.5 million (49.7).
  • Profit after tax decreased to SEK 30.1 million (37.6).
  • Earnings per share decreased to SEK 1.20 (1.50). Fully diluted earnings per share amounted to SEK 1.19 (1.50).
  • Distribution agreements in Portugal and Chile.
  • The Board of Directors of Björn Borg has established new financial objectives for operations, which will apply during the period 2010-2014.

January 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 4 percent to SEK 1,554 million (1,495).
  • The Group’s net sales increased by 6 percent to SEK 417.7 million (395.3).
  • The gross profit margin decreased to 50.2 percent (53.7).
  • Operating profit decreased to SEK 93.2 million (102.7).
  • Profit after tax decreased to SEK 67.4 million (76.4).
  • Earnings per share decreased to SEK 2.68 (3.05). Fully diluted earnings per share amounted to SEK 2.68 (3.04).

Comment from the President

“Sales during the third quarter reflect the continued tough market climate, but our profit shows that we have good control over costs. Within the company we are working intensely to further improve and strengthen Björn Borg’s product development and distribution,” says Arthur Engel.

Tags & categories

For both him and her. Find your new favourite at bjornborg.com.

#bjornborg #TrainToLive
3 quick tips to take care of your Björn Borgs.

#bjornborg #TrainToLive
Sports Hour. Let’s get it. @alicestenlof

#bjornborg #TrainToLive
AW22 for him. Find your new favourite piece for any active occasion.

#bjornborg #TrainToLive
@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

#bjornborg #TrainToLive
Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

#bjornborg #TrainToLive
@sofiaruutu wearing Mid V Support Bra with Rib Tights and Centre Pants.

#bjornborg #TrainToLive
Light as a feather and keeping you dry, the high-performance material, empowers you to take that extra rep. Not because you’ve to, but because you can.

#bjornborg #TrainToLive
Push your limits in our Outdoor Training Collection for AW22.

#bjornborg #TrainToLive
Tennis courts in Los Angeles, California.

#bjornborg #TrainToLive
We’ve been perfecting underwear for over thirty years. Find your perfect fit at bjornborg.com.

#bjornborg #TrainToLive
A little recap from yesterday’s event in Helsinki, Finland, where our ambassador @robinpackalen hosted a daytime workout session @trib3fi followed by lunch and snacks. Thank you everyone involved for a great afternoon. 🫶

#bjornborg #TrainToLive
Court goals.

#bjornborg #TrainToLive