INTERIM REPORT JANUARY – SEPTEMBER 2009


July 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563).
  • The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8).
  • The gross profit margin decreased to 50.8 percent (54.1).
  • Operating profit decreased to SEK 43.5 million (49.7).
  • Profit after tax decreased to SEK 30.1 million (37.6).
  • Earnings per share decreased to SEK 1.20 (1.50). Fully diluted earnings per share amounted to SEK 1.19 (1.50).
  • Distribution agreements in Portugal and Chile.
  • The Board of Directors of Björn Borg has established new financial objectives for operations, which will apply during the period 2010-2014.

January 1 – September 30, 2009

  • Brand sales (excluding VAT) increased by 4 percent to SEK 1,554 million (1,495).
  • The Group’s net sales increased by 6 percent to SEK 417.7 million (395.3).
  • The gross profit margin decreased to 50.2 percent (53.7).
  • Operating profit decreased to SEK 93.2 million (102.7).
  • Profit after tax decreased to SEK 67.4 million (76.4).
  • Earnings per share decreased to SEK 2.68 (3.05). Fully diluted earnings per share amounted to SEK 2.68 (3.04).

Comment from the President

“Sales during the third quarter reflect the continued tough market climate, but our profit shows that we have good control over costs. Within the company we are working intensely to further improve and strengthen Björn Borg’s product development and distribution,” says Arthur Engel.

Tags & categories

Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

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Sunday outfit.

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