Joy and inspiration at our spring sales meeting

Joy and inspiration at our spring sales meeting

Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests got to share in on our latest collection (the Spring/Summer-20 collection), get the latest info on upcoming campaigns, sustainability progress, product inventions, an inspirational guest speaker and much more. Another recurring event is the bi-annual challenge, where we put both our brains and bodies to a test. It is not seldom the most appreciated element in the whole brand summit and we are not surprised why!

Team Green at Global Brand Summit SS20

Digging for clues

Team Spirit

Tags & categories

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson
Post morning run. Are you working out today?
Sports Hour live - Full body workout. Sports Hour with @plantbasedninja at @fightboxstockholm.
On today's agenda: Full-body workout using a pair of dumbbells or similar household items. 
Let's do this! #bjornborgsportshour
New season means updated underwear wardrobe 🤎