Joy and inspiration at our spring sales meeting

Joy and inspiration at our spring sales meeting

Every season, our sales staff and managers from all across the Björn Borg world are invited to what we call the Global Brand Summit in our headquarters in Stockholm. During the two-day event our guests got to share in on our latest collection (the Spring/Summer-20 collection), get the latest info on upcoming campaigns, sustainability progress, product inventions, an inspirational guest speaker and much more. Another recurring event is the bi-annual challenge, where we put both our brains and bodies to a test. It is not seldom the most appreciated element in the whole brand summit and we are not surprised why!

Team Green at Global Brand Summit SS20

Digging for clues

Team Spirit

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