LEGEND TURNS 60 – BJÖRN BORG CELEBRATED THROUGH TENNIS COLLECTION.

LEGEND TURNS 60 – BJÖRN BORG CELEBRATED THROUGH TENNIS COLLECTION.

On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name celebrates the birthday boy, his winning attitude, and his impeccable sense of style through a tennis collection all in white – the Achromatic Collection.

The Achromatic Collection is a pack of exclusive contemporary tennis apparel, bags & shoes. Crisp and clean, the Achromatic collection is defined by its white-on-white minimalistic design.

Comments Björn Borg Head of Design, Tony Mareviç:

“Björn Borg literally changed the game. He revolutionised the world of top tennis and not only would he be almost impossible to beat, he also had a sense of style that still stands to this day. We think that if Björn would be no.1 today, this is how he would dress. I am very honoured and happy that Björn really likes the collection”.

The Achromatic Collection is a limited edition men’s collection made from a supremely soft high-function textile developed in Japan; Deltapeak™. It is one of the lightest materials of its kind, stretchy and quick-drying without compromising on durability, making it perfect for performance wear.

The collection was designed and made in Europe and consists of a jacket, a polo, a t-shirt, a pair of shorts, pants, socks, a premium leather bag and shoes. And of course a headband, the Björn Borg signature piece. The clothes all come with an Achromatic sports sack, the shoes and the bag come with a dust bag and the headband and socks come in a premium packaging.

The Achromatic Collection is launched on June 6, and sold through select retailers, Björn Borg signature stores as well as the Björn Borg web shop. Prices range between €29.95 and €599.95.

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive
Tennis in Italy.

📷 @brokenrackets 

#bjornborg #TrainToLive