New MD at Björn Borg Benelux

New MD at Björn Borg Benelux

On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position to take on new challenges going further.  

Antoine Huizinga is an appreciated manager that has worked within the company for 6 years.

“I personally want to take this opportunity to thank Luc for his hard work, his dedication to our brand and for his part in building our strong brand in the Benelux region. We have been working closely together for the last couple of months and all in all he has spent 13 years with the brand. I wish him the best of luck with his future challenges”, Henrik Bunge, CEO Björn Borg Group.

Luc Versmissen will leave the company as of July 1, 2017.

Tags & categories

Perfecting underwear for him and her since ‘89 and ‘92.

#bjornborg #TrainToLive
Recap from last week’s event and tournament @theacademytennispadel in Amsterdam! Special thank you to the special guest for the demo! 🎾 

Thank you everyone involved 💪
@theacademytennispadel
@vitaminwellbenelux
@sanpellegrinonederland
@ferilliscaffe
@zero.zero.store
@chandon

#bjornborg #TrainToLive
On court, off court - this style works both ways.

#bjornborg #TrainToLive
Summer getaway ☀️

#bjornborg #TrainToLive
Timeless pieces for every occasion. Explore the Centre Collection.

#bjornborg #TrainToLive
At the beach or in the city, your companion for both.

#bjornborg #TrainToLive
Summer essentials.

#bjornborg #TrainToLive
Postcard from Österlen, Sweden. 

#bjornborg #TrainToLive
Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

#bjornborg #TrainToLive