New MD at Björn Borg Benelux

New MD at Björn Borg Benelux

On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position to take on new challenges going further.  

Antoine Huizinga is an appreciated manager that has worked within the company for 6 years.

“I personally want to take this opportunity to thank Luc for his hard work, his dedication to our brand and for his part in building our strong brand in the Benelux region. We have been working closely together for the last couple of months and all in all he has spent 13 years with the brand. I wish him the best of luck with his future challenges”, Henrik Bunge, CEO Björn Borg Group.

Luc Versmissen will leave the company as of July 1, 2017.

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