PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

OLYMPIAN SLOPE STYLE STAR TAKES HIS UNDERWEAR SERIOUSLY.

Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. Today, the baggy pants champion announces that he has signed an exclusive sponsorship deal with Swedish underwear brand Björn Borg.

Comments Henrik Harlaut:

“I have used Björn Borg underwear on a multitude of competitions from late fall last year and their fit is insanely wicked. I really look forward to this collaboration”.

Henrik Harlaut wears the Björn Borg Active Underwear range that offers the same legendary fit and comfort as all Björn Borg underwear, but with a Hydro Pro fabric that helps the transportation of moisture away from the skin to the next layer; mesh inserts to provide additional ventilation and anti-chafing flatlock stitching.

For further press enquiries, please contact:

Pernilla Johansson
PR Manager, Björn Borg AB.
Telefon: +46 8 506 655 13
E-post: pernilla.johansson@bjornborg.com
http://www.bjornborg.com
NASDAQ OMX Stockholm Ticker: BORG

Urban Stamming
agent Henrik Harlaut
One Innovation
+46 (0) 72-3005042
urban.stamming@oneinnovation.se

Tags & categories

Postcard from Österlen, Sweden. 

#bjornborg #TrainToLive
Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

#bjornborg #TrainToLive
Essentials for the summer getaway.

#bjornborg #TrainToLive
We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Diva Pink.

#bjornborg #TrainToLive
Sunday activities.

📷 @robin.ltd 

#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive
We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg