PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

OLYMPIAN SLOPE STYLE STAR TAKES HIS UNDERWEAR SERIOUSLY.

Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. Today, the baggy pants champion announces that he has signed an exclusive sponsorship deal with Swedish underwear brand Björn Borg.

Comments Henrik Harlaut:

“I have used Björn Borg underwear on a multitude of competitions from late fall last year and their fit is insanely wicked. I really look forward to this collaboration”.

Henrik Harlaut wears the Björn Borg Active Underwear range that offers the same legendary fit and comfort as all Björn Borg underwear, but with a Hydro Pro fabric that helps the transportation of moisture away from the skin to the next layer; mesh inserts to provide additional ventilation and anti-chafing flatlock stitching.

For further press enquiries, please contact:

Pernilla Johansson
PR Manager, Björn Borg AB.
Telefon: +46 8 506 655 13
E-post: pernilla.johansson@bjornborg.com
http://www.bjornborg.com
NASDAQ OMX Stockholm Ticker: BORG

Urban Stamming
agent Henrik Harlaut
One Innovation
+46 (0) 72-3005042
urban.stamming@oneinnovation.se

Tags & categories

Perfected since ‘89. 

#bjornborg #TrainToLive
Perfected for him since ‘89 and her since ‘92.

#bjornborg #TrainToLive
Behind the scenes from the studio.

#bjornborg #TrainToLive
Lake como, Italy.

#bjornborg #TrainToLive
Behind the scenes from AW24 Racquet Club Collection.

#bjornborg #TrainToLive
Essentials on and off court this fall. Ace Retro Track Jacket & Boyfriend Crew.

#bjornborg #TrainToLive
We know tennis.
Our brand is deeply rooted in the rich heritage of tennis. With our history as a strong base we’ve crafted a unique identity, effortlessly blending the worlds of sports and fashion.
Each garment is designed to embody the essence of athleticism, but with a fashionable flair that transcends the boundaries of the tennis court. We bring you a timeless aesthetic that resonates with athletes and style enthusiasts alike.

Racquet Club AW24 now live at bjornborg.com. 🎾 

#bjornborg #TrainToLive
A five-step guide to a recharging Sunday.

#bjornborg #TrainToLive
Seamless set in color Vetiver.

#bjornborg #TrainToLive