Patrik Nilsson appointed as Björn Borg game changer ambassador

Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a Björn Borg Game Changer Ambassador. While most triathletes take years to develop into superstars in the discipline, 24-year-old Patrik has become one of the greatest and reached international top level in just a couple of years.

– It’s flattering to be chosen to be the next Bjorn Borg Game Changer. I wanted to prove that it is possible to beat all norms and reach international top level at a young age. My dedication and motivation has helped me to reach my goals. Björn Borg is in an exiting phase as a sports brand, and I can definitely relate to their attitude and approach, says Patrik Nilsson.

Patrik is a former swimmer with a promising career who got into running. After some years with 800m-5000m running he took on running longer distances. But running started to feel monotonous and that’s when he tried triathlon. This was the challenge he was in need of. He picked up his old swimming skills and together with the cycling everything fell into place. Now he has the Swedish Ironman record, 8.08.05h, and his next goal is to win Ironman Copenhagen this Sunday, 21 Aug. 2016.

– Seeing how Patrik changes the meaning of the word impossible for young triathletes all over the world, we are proud to have him in our roster of game changer ambassadors, says Jonas Lindberg Nyvang, Marketing Director, Björn Borg.

Triathlon consists of swimming, cycling and running. An Ironman Triathlon is a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC). It consists of a 3.86 km swim, a 180.25 km bicycle ride and a marathon run (42.20 km), raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at

Let’s embrace the challenge and live life to the fullest! 

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