PHOTO REALISM TREND FOR BJÖRN BORG HS15

PHOTO REALISM TREND FOR BJÖRN BORG HS15

For HS15 Björn Borg focuses on typical summer Instagram photography as the main source of inspiration, documenting a day in the life of each of their designers. This produces a personal and visually strong collection.

Björn Borg’s focus on digital printing on their polyamide collection of underwear expands for High Summer 2015. With its lightweight fabric and smooth finish this is a cool garment for the season for both him and her.

Main prints in the collection are Summer Sky, Hop on Hop Off and Wonderland. Main colours in the collection are Sky Blue and pastel shades of yellow, green and pink.

Underwear will be available at select retailers, Björn Borg concept stores and in http://www.bjornborg.com as of the end of April 2015.

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mszxhra in sthlm seamless set 🖤
Sale starting today - Up to 40% off bjornborg.com and in stores.
@emilietommerberg in the Sthlm striped set 🖤
Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander 

#bjornborgsportshour
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian