Press release: Reduced number of shares and votes in Björn Borg AB

Stockholm, Sweden, 31 May 2013

The Annual General Meeting 2013 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into two (2) shares. As a result of the share split, the number of shares in Björn Borg was temporarily increased by 25,148,384 shares to a total of 50,296,768 shares. This has been previously announced in a press release on 30 April 2013.

The 25,148,384 new shares (the so-called redemption shares) have thereafter been redeemed as part of the share redemption procedure, whereby the number of shares in Björn Borg, following the redemption, is 25,148,384 shares, i.e. the same number as before the share split.

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