Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.

The Nomination Committee proposes that the Board of Directors shall consist of six directors. The Nomination Committee proposes to re-elect Christel Kinning, Fredrik Lövstedt, Mats H Nilsson and Heiner Olbrich as members of the Board of Directors. The Nomination Committee has furthermore proposed to elect Göran Carlson and Alessandra Cama as new Board members. Martin Bjäringer and Lotta de Champs have declined re-election. The Nomination Committee has proposed that Heiner Olbrich is re-elected as Chairman of the Board of Directors.

The proposed new Board member, Alessandra Cama, has international experience from consumer goods and is specialised in brand growth strategies. Alessandra is currently Managing Director at Warsteiner, a leading German beer brand. Alessandra’s prior experience includes various positions within GfK, a market intelligence & data science company, and partner at Roland Berger Strategy Consultants.

The proposed new Board member, Göran Carlson, is entrepreneur with own investment operations in both listed and unlisted companies. Göran’s prior experience includes CEO and owner of Departments & Stores, founder and deputy chairman of pharmacy chain Medstop and chairman of the public listed company Haldex AB. Current assignments of Göran are chairman of Actic Group AB, deputy chairman of Svenskt Tenn, director of Haldex AB and Budbee AB. Owns through company 73,000 shares in Björn Borg.

The Nomination Committee’s other proposals will be presented in the notice to attend the Annual General Meeting.

The Nomination Committee for the Annual General Meeting 2018 consists of Marianne Flink (elected by Swedbank Robur), Martin Bjäringer (elected by himself), Mats H Nilsson (elected by himself), Thomas Ehlin (elected by the Fourth Swedish National Pension Fund) and Heiner Olbrich (Chairman of the Board of Directors).

The Annual General Meeting will be held on Thursday 17 May 2018 in Stockholm.

For additional information:
Chairman of the Nomination Committee
Marianne Flink +46 (0)70 664 4114


Tags & categories

Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive