Now live: Craig Green x Björn Borg capsule collection

Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule is now available exclusively through fifteen premium retailers and bjornborg.com

Award-winning British fashion designer Craig Green is on everybody¹s lips, today one of Britain’s most lauded menswear designers. Known for his Asian inspired clean designs, Green tributes tennis icon Björn Borg and his heritage through this limited edition collection, also marking his debut in designing a full sportswear collection.

Craig Green x Bjorn Borg performance

Comments Craig Green:

“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”. 

The Craig Green x Björn Borg capsule collection incorporates eighteen unique sportswear pieces, of which five are performance sport. The monochrome collection, entirely in black and cream white, is sold exclusively at selected retailers such as Opening Ceremony in New York, Wild Style LA, Storm in Copenhagen, Yme Studios in Oslo, Temporary Showroom in Berlin and Selfridges in London, as well as globally through bjornborg.com. Prices range between €30-450.

Green’s work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities. Green won the British Fashion Award for Emerging Menswear Designer in 2014 and he is a favourite among Rihanna and Drake.

For further information and images:

Björn Borg pressroom: http://www.bjornborg.com/press

Shop: http://www.bjornborg.com/new/craig-green-x-bjorn-borg

Craig Green: http://craig-green.com/

Pernilla Johansson, Head of PR, Björn Borg AB

Phone: +46 722 00 33 13

E-mail: pernilla.johansson@bjornborg.com

Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive
Tennis in Italy.

📷 @brokenrackets 

#bjornborg #TrainToLive
Essentials.

#bjornborg #TrainToLive
Tennis in the Caribbean.

#bjornborg #TrainToLive