Press releases - Corporate

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

February 2020

February 14, 2020

Analytiker- och pressträff

OBS NYTT OSA DATUM Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för fjärde kvartalet 2019. Datum: Fredagen den 21 februari 2020 Tid: Kl. 08.00 (rapporten publiceras 21... Read more

February 14, 2020

Analytiker- och pressträff

Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för fjärde kvartalet 2019. Datum: Fredagen den 21 februari 2020 Tid: Kl. 08.00 (rapporten publiceras 21 feb 07.30) Pl... Read more

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Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

Thursday motivation.

#bjornborg #TrainToLive

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

Mar 21

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Mar 20

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 18

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Sunday outfit.

#bjornborg #TrainToLive

Mar 17

Sunday outfit.

#bjornborg #TrainToLive

Perfected for her since 1992.

#bjornborg #TrainToLive

Mar 14

Perfected for her since 1992.

#bjornborg #TrainToLive

Got something to add? Share with us in the comments.

#bjornborg #TrainToLive

Mar 12

Got something to add? Share with us in the comments.

#bjornborg #TrainToLive

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th.
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 11

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th.
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Heritage.

📷 @ibs_almahmoud

#bjornborg #TrainToLive

Mar 9

Heritage.

📷 @ibs_almahmoud

#bjornborg #TrainToLive

Follow Björn Borg on Instagram

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnBzbHhIbjFEZXFr

Borg Woman 4 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLklRNG1iUE9aLXRn

BBHS24 16x9 1min

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmtSMzVwek5OQ1Zj

Borg Woman 5 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmg4OG9idDFCcEo4

Borg Woman 6 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnNfVDNHaklNeHhn

Borg Woman 3 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9kaDdNU2U4d1FF

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm1KYk9QbG1UTXR3

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl92RGE4azdESjVJ

Borg Woman 1 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJuRUxOMjJheEY0

Borg Men 11 grade h264 230412 V1

Follow Björn Borg on YouTube