Press releases - Corporate

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

February 2023

bbo-q4-2022-module

February 23, 2023

BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2022

OCTOBER 1 – DECEMBER 31, 2022 Group’s net sales amounted to SEK 198.4 million (180.6), an increase of 9.9 percent. Net sales for own e-commerce and e-tailers amounted to SEK 77.0 million (63.8), an inc... Read more

Images

View

View

View

View

View

View

View

View

View

View

View

View

Social

Follow Björn Borg on Facebook

Sports Hour with @karin__lundstrom 🔥

...

View

Mar 24

29 2

Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive

Centre Premium - the latest addition to our Centre...

View

Mar 23

169 0

Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

#bjornborg #TrainToLive

A little recap from last weekend. In case you ...

View

Mar 21

524 9

A little recap from last weekend. In case you missed it.

#bjornborg #TrainToLive

BIG thanks to all of you joining us in Stockholm, ...

View

Mar 20

375 12

BIG thanks to all of you joining us in Stockholm, Copenhagen & Oslo during the weekend. We had a blast, and this is only the beginning. Let’s go! @barrysstockholm @barryscopenhagen @barrysnorway 🤝

#bjornborg #TrainToLive

The ultimate premium feeling.
Made from ...

View

Mar 18

371 1

The ultimate premium feeling.
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

#bjornborg #TrainToLive

Sports Hour @vildeehaa.

#bjornborg ...

View

Mar 17

340 4

Sports Hour @vildeehaa.

#bjornborg #TrainToLive

We’re thrilled to announce that Björn Borg and ...

View

Mar 16

277 25

We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive

That post-workout feeling.

#bjornborg ...

View

Mar 14

551 3

That post-workout feeling.

#bjornborg #TrainToLive

A few tips for a more sustainable Monday.

...

View

Mar 13

157 1

A few tips for a more sustainable Monday.

#bjornborg #TrainToLive

”Björn Borg and #TrainToLive is about becoming ...

View

Mar 12

264 1

”Björn Borg and #TrainToLive is about becoming the best version of yourself. Move your body, get fresh air and do whatever it takes to enjoy life to the fullest.”

#bjornborg #TrainToLive

Crew sweaters for days.

#bjornborg ...

View

Mar 11

344 11

Crew sweaters for days.

#bjornborg #TrainToLive

Sports Hour with @karin__lundstrom 🤝👇
...

View

Mar 10

206 1

Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive

“An important part of my routine is to work out....

View

Mar 9

205 4

“An important part of my routine is to work out. If I go days without, I can feel it negatively impact my mood and energy levels. 💚 Having a nice and well fitting training clothes actually makes it easier to go out and get it done.” - @malinakragmann

#bjornborg #TrainToLive

💙💚🖤

#bjornborg #TrainToLive ...

View

Mar 8

319 15

💙💚🖤

#bjornborg #TrainToLive #internationalwomensday

Set a plan. Stick to it.

#bjornborg ...

View

Mar 7

245 1

Set a plan. Stick to it.

#bjornborg #TrainToLive

Your everyday hoodie, made from soft cotton and ...

View

Mar 6

182 2

Your everyday hoodie, made from soft cotton and polyester fleece. A true wardrobe staple.

#bjornborg #TrainToLive

“I train to live because working out makes me ...

View

Mar 5

213 8

“I train to live because working out makes me feel confident in my own body. Working out also clears my head and when I’m done it makes me feel I can do anything!” - @aureefabienne

#bjornborg #TrainToLive

Heritage.

#bjornborg #TrainToLive

View

Mar 4

136 1

Heritage.

#bjornborg #TrainToLive

We’re ready, are you? Watch this space.
...

View

Mar 3

188 8

We’re ready, are you? Watch this space.
What’s your best guess?

#bjornborg #TrainToLive

Spring/Summer Collection 2023.

#bjornborg...

View

Mar 1

225 5

Spring/Summer Collection 2023.

#bjornborg #TrainToLive

Follow Björn Borg on Instagram

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl9CYmhJbVJHODNr

Be Proud, Be You.

#BjörnBorg #TrainToLive #XMAS21

#BjörnBorg #TrainToLive #XMAS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi0zRkJmX1BobnNV

Björn Borg - XMAS21 Collection

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session

Follow Björn Borg on YouTube