Press releases - Fashion

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2019

Björn Borg in collaboration with Swedish esport organization GODSENT

Photo: Weplay! Esports Swedish sports fashion brand Björn Borg today announces a three year exclusive apparel sponsor partnership with the esport organization GODSENT. The collaboration, which began in a...Read more

Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out

Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020.Read more

October 2019

Björn Borg in collaboration with British fashion designer Liam Hodges

Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.   Read more

September 2019

Listen to the workout symphony that makes you smarter

Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a cla...Read more