SHANGRI LA BEHIND BJÖRN BORG CHRISTMAS 2014 COLLECTION

In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden from modern man. This season Björn Borg takes inspiration from everything along this journey from mountains, winter florals, temples and traditional fabrics.

Also introduced for this season is a new mini collection of digital prints. Björn Borg Head of Design, James Lee: “This season we are introducing digital printing onto our polyamide range. This opens up many new possibilities for print design, detail and colour”.

Important colours for this season are burgundy, dark blue, grey and black. Melanges are produced in longs after having enjoyed great success last season. The Long Short, which was introduced for AW14, is updated with new prints and colour combinations and is the perfect garment for the colder months.

For her, winter florals, feathers and snow leopard prints form key sets for this season, across mixed qualities of polyamide, lace and cotton.

It’s the season for loungewear so the well-received Casual Pants for Men for AW14 are now also available for her. You’ll find these together with the usual great mix of checks and seasonal patterns.

No Christmas is complete without gift boxes. The Björn Borg gift boxes this season offer mixes of underwear, socks and loungewear to form some irresistible seasonal presents.

Tags & categories

mszxhra in sthlm seamless set 🖤
Sale starting today - Up to 40% off bjornborg.com and in stores.
@emilietommerberg in the Sthlm striped set 🖤
Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander 

#bjornborgsportshour
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian