SHANGRI LA BEHIND BJÖRN BORG CHRISTMAS 2014 COLLECTION

In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden from modern man. This season Björn Borg takes inspiration from everything along this journey from mountains, winter florals, temples and traditional fabrics.

Also introduced for this season is a new mini collection of digital prints. Björn Borg Head of Design, James Lee: “This season we are introducing digital printing onto our polyamide range. This opens up many new possibilities for print design, detail and colour”.

Important colours for this season are burgundy, dark blue, grey and black. Melanges are produced in longs after having enjoyed great success last season. The Long Short, which was introduced for AW14, is updated with new prints and colour combinations and is the perfect garment for the colder months.

For her, winter florals, feathers and snow leopard prints form key sets for this season, across mixed qualities of polyamide, lace and cotton.

It’s the season for loungewear so the well-received Casual Pants for Men for AW14 are now also available for her. You’ll find these together with the usual great mix of checks and seasonal patterns.

No Christmas is complete without gift boxes. The Björn Borg gift boxes this season offer mixes of underwear, socks and loungewear to form some irresistible seasonal presents.

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The goal is to become a better version of yourself.

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A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
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A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
“To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres.”
Read more about the materials we use on bjornborg.com/sustainability.

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New SS23 Collection now available at bjornborg.com.

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Let’s continue to push sustainable boundaries together. Read more about our sustainability initiatives at bjornborg.com.

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30 years of perfection. With long-fibre organic cotton, flexible stretch and a perfect fit - the Premium Cotton Stretch.

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DNA.

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At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

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Heritage.

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