In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden from modern man. This season Björn Borg takes inspiration from everything along this journey from mountains, winter florals, temples and traditional fabrics.

Also introduced for this season is a new mini collection of digital prints. Björn Borg Head of Design, James Lee: “This season we are introducing digital printing onto our polyamide range. This opens up many new possibilities for print design, detail and colour”.

Important colours for this season are burgundy, dark blue, grey and black. Melanges are produced in longs after having enjoyed great success last season. The Long Short, which was introduced for AW14, is updated with new prints and colour combinations and is the perfect garment for the colder months.

For her, winter florals, feathers and snow leopard prints form key sets for this season, across mixed qualities of polyamide, lace and cotton.

It’s the season for loungewear so the well-received Casual Pants for Men for AW14 are now also available for her. You’ll find these together with the usual great mix of checks and seasonal patterns.

No Christmas is complete without gift boxes. The Björn Borg gift boxes this season offer mixes of underwear, socks and loungewear to form some irresistible seasonal presents.

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We know tennis. Full Racquet Club Collection now live at

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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@_sinisofia_ in our latest additions to HS24 Collection.

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New color alert - Gray Mist.

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Monday motivation @alicestenlof.

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Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to for creating the amazing atmosphere in the Red Room. 🔥

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