Sports Fashion brand Björn Borg releases capsule collection inspired by the Swedish darkness

Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, tapping into their heritage and Scandinavian design.

The Running from Daylight collection is designed using words in graphics, all taken from the brand’s core identity. Using the design to communicate who they are and what they believe in, Björn Borg hopes to inspire people to reach their full potential. “With the Running From Daylight collection, we’re inviting everyone to be part of our team and take part in our culture, in every product you can see our brand values and different sayings that we strongly believe in. The goal is to inspire people to become their own best self”, says Emma Lidfeldt, Marketing Director at Björn Borg.

Sprung from their core values, the reflective graphics “Advantage”, “It comes from within”, “Against any norm” and “Running from Daylight” is not just for show, but also for preventive measures. “In Running from Daylight we’ve gathered it all – The Björn Borg heritage, Scandinavian design and the importance of being seen in the dark when out training.”, says Andreas Gran, Creative Director at Björn Borg.

The collection travels across Sports Apparel and Underwear categories for both men and women and is available in stores, online and at selected retailers.

 

EMMA LIDFELDT

Marketing Director

BJÖRN BORG AB

Mobile:   +46 73 057 98 20

Email:   emma.bengtsson@bjornborg.com

TOVE NILSSON

PR & Event Coordinator

BJÖRN BORG AB

Mobile:   +46 72 917 26 72

Email:   tove.nilsson@bjornborg.com

Tags & categories

The goal is to become a better version of yourself.

#bjornborg #TrainToLive
A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
Get yours at bjornborg.com.

#bjornborg #TrainToLive
A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
“To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres.”
Read more about the materials we use on bjornborg.com/sustainability.

#bjornborg #TrainToLive
New SS23 Collection now available at bjornborg.com.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour. 
It’s not about being first over the finish line or lifting the heaviest, that’s just bullsh*t. It’s about being bold, having the best ideas and never giving up. 

#bjornborg #TrainToLive
Let’s continue to push sustainable boundaries together. Read more about our sustainability initiatives at bjornborg.com.

#bjornborg #TrainToLive
30 years of perfection. With long-fibre organic cotton, flexible stretch and a perfect fit - the Premium Cotton Stretch.

#bjornborg #TrainToLive
DNA.

#bjornborg #TrainToLive
We don’t live to train. We #TrainToLive.

#bjornborg
At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour @giulialachdebere.

#bjornborg #TrainToLive