Sports Fashion brand Björn Borg releases capsule collection inspired by the Swedish darkness

Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, tapping into their heritage and Scandinavian design.

The Running from Daylight collection is designed using words in graphics, all taken from the brand’s core identity. Using the design to communicate who they are and what they believe in, Björn Borg hopes to inspire people to reach their full potential. “With the Running From Daylight collection, we’re inviting everyone to be part of our team and take part in our culture, in every product you can see our brand values and different sayings that we strongly believe in. The goal is to inspire people to become their own best self”, says Emma Lidfeldt, Marketing Director at Björn Borg.

Sprung from their core values, the reflective graphics “Advantage”, “It comes from within”, “Against any norm” and “Running from Daylight” is not just for show, but also for preventive measures. “In Running from Daylight we’ve gathered it all – The Björn Borg heritage, Scandinavian design and the importance of being seen in the dark when out training.”, says Andreas Gran, Creative Director at Björn Borg.

The collection travels across Sports Apparel and Underwear categories for both men and women and is available in stores, online and at selected retailers.

 

EMMA LIDFELDT

Marketing Director

BJÖRN BORG AB

Mobile:   +46 73 057 98 20

Email:   emma.bengtsson@bjornborg.com

TOVE NILSSON

PR & Event Coordinator

BJÖRN BORG AB

Mobile:   +46 72 917 26 72

Email:   tove.nilsson@bjornborg.com

Tags & categories

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive
Tennis in Italy.

📷 @brokenrackets 

#bjornborg #TrainToLive
Essentials.

#bjornborg #TrainToLive
Tennis in the Caribbean.

#bjornborg #TrainToLive