YEAR-END REPORT JANUARY – DECEMBER 2007


October 1 – December 31, 2007
* Brand sales* increased by 35 percent to SEK 651 million (483).
* The Group’s net sales rose by 29 percent to SEK 139.8 million (108.5).
* The gross profit margin was 53.8 percent (52.8).
* Operating profit rose by 21 percent to SEK 42.3 million (35.0).
* Profit after tax increased by 25 percent to SEK 30.3 million (24.3).
* Earnings per share increased by 16 percent to SEK 1.22 (1.05). Calculated after dilution, earnings per share
amounted to SEK 1.22 (1.04).
* The Board of Directors has recommended that the Annual General Meeting approve a dividend of SEK 1.50 per share (0.75).

January 1 – December 31, 2007

  • Brand sales* increased by 59 percent to SEK 2,237 million (1,404).
  • The Group’s net sales rose by 53 percent to SEK 494.9 million (324.6).
  • The gross profit margin was 53.6 percent (50.7 ).
  • Operating profit rose by 74 percent to SEK 142.1 million (81.9).
  • Profit after tax increased by 75 percent to SEK 102.1 million (58.5).
  • Earnings per share increased by 64 percent to SEK 4.18 (2.55). Calculated after dilution, earnings per share
    amounted to SEK 4.17 (2.53).

Comment from the President
“We have completed another strong year with very good growth and profitability, despite that we are now growing from ever
higher levels. I am also pleased to report a good fourth quarter in a tougher market. We will continue to focus on developing
the new markets that will eventually account for a larger share of our growth,” says Nils Vinberg, President of Björn Borg.

For further information, please contact:
Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 63 11 01
nils.vinberg@bjornborg.net

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