YEAR-END REPORT JANUARY – DECEMBER 2008


Fourth quarter, October 1 – December 31, 2008

  • Brand sales* decreased by 9 percent to SEK 594 million (651).
  • The Group’s net sales decreased by 6 percent to SEK 131.2 million (139.8).
  • The gross profit margin was 54.1 percent (53.8).
  • Operating profit decreased by 38 percent to SEK 26.0 million (42.3). Before non-recurring costs operating profit was SEK 31,0 million.
  • Profit after tax decreased by 26 percent to SEK 22.8 million (30.3).
  • Earnings per share decreased by 26 percent to SEK 0.91 (1.22). Fully diluted earnings per share amounted to SEK 0.91 (1.22).

The period January 1 – December 31, 2008

  • Brand sales* increased by 10 percent to SEK 2,463 million (2,237).
  • The Group’s net sales rose by 6 percent to SEK 526.6 million (494.9).
  • The gross profit margin was 53.8 percent (53.6).
  • Operating profit decreased by 9 percent to SEK 128.8 million (142.1). Before non-recurring costs operating profit was 133,8 million.
  • Profit after tax decreased by 3 percent to SEK 99.2 million (102.1).
  • Earnings per share decreased by 5 percent to SEK 3.96 (4.18). Fully diluted earnings per share amounted to SEK 3.96 (4.17).
  • The Board of Directors has decided to recommend that the Annual General Meeting approve a dividend of SEK

Comment from the President
“The fourth quarter was weaker as a whole, but there were also positive signs in the form of continued interest in the
brand. With tougher market conditions, it is even more important to be clearly positioned, which is why we are evaluating
the company’s future strategy. The challenge is to strengthen our position in the world by seeking out the right
partners in the right locations and keeping in mind what we are best at – underwear,” says President Arthur Engel.

  • Estimated total sales of Björn Borg products at the consumer level, including VAT, based on reported wholesale sales.

For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Johan Mark, CFO, telephone +46 8 506 33 700

Björn Borg AB
Götgatan 78
SE-11 8 30 Stockholm, Sweden
http://www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act.
The information was released for publication on February 18, 2009 at 7:30 a.m. (CET).

Tags & categories

Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld