BJÖRN BORG AB DELÅRSRAPPORT JANUARI – JUNI 2021

1 APRIL – 30 JUNI 2021

  • Koncernens nettoomsättning uppgick till 162,8 MSEK (148,0), en ökning med 10,0 procent.
  • Nettoomsättningen för egen e-handel uppgick till 22,8 MSEK (20,3), en ökning med 12,6 procent. Nettoomsättningen för egen e-handel och e-tailers uppgick till 61,3 MSEK (47,7), en ökning om 28,5 procent.
  • Bruttovinstmarginalen uppgick till 56,3 procent (49,1).
  • Rörelseresultatet uppgick till 19,3 MSEK (–13,4).
  • Resultat efter skatt uppgick till 13,5 MSEK (–18,8).
  • Resultat per aktie före och efter utspädning uppgick till 0,54 SEK (–0,75).

1 JANUARI – 30 JUNI 2021

  • Koncernens nettoomsättning uppgick till 347,5 MSEK (319,9), en ökning med 8,6 procent.
  • Nettoomsättningen för egen e-handel uppgick till 47,2 MSEK (37,7), en ökning med 25,0 procent. Nettoomsättningen för egen e-handel och e-tailers uppgick till 146,0 MSEK (104,0), en ökning om 40,4 procent.
  • Bruttovinstmarginalen uppgick till 54,7 procent (51,8).
  • Rörelseresultatet uppgick till 41,7 MSEK (–6,2).
  • Resultat efter skatt uppgick till 34.9 MSEK (–8,2).
  • Resultat per aktie före och efter utspädning uppgick till 1,39 SEK (–0,33).

CITAT FRÅN VD

”Årets andra kvartal är vårt bästa andra kvartal i bolagets historia. Vi har aldrig omsatt mer och vi har aldrig varit mer lönsamma,” kommenterar VD Henrik Bunge.

Tags & categories

Heritage.

#bjornborg #TrainToLive
Clothing for every workout @vildeehaa.

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When in doubt, here’s some outfit inspo.

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We commit to offer nothing but the best.

#bjornborg #TrainToLive
Björn Borg x Barry’s Nordics challenge is here!

Join us in a challenge that will test your determination, push your boundaries, and reward you for your hard work with exclusive merch.

The challenge runs between April 10 - May 9 (30 days).
- Complete 10 classes to earn an exclusive sleeves top.
- Complete 20 classes to earn an exclusive sleeveless top and sweatshirt.
Train To Live “10” and “20” class packs are available online at barrys.com and in-studio. 

It’s not about being the fastest or the strongest, it’s about being bold and never giving up.

Sign up today and find more information @barrysstockholm @barryscopenhagen @barrysnorway 🤝

#bjornborg #TrainToLive
#barrysswedenxbjornborg #barrysnorwayxbjornborg #barrysdenmarkxbjornborg
Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive
Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

#bjornborg #TrainToLive
The ultimate premium feeling. 
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

#bjornborg #TrainToLive
Sports Hour @vildeehaa. 

#bjornborg #TrainToLive
We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive
A few tips for a more sustainable Monday.

#bjornborg #TrainToLive
Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive