Björn Borg AB Interim Report January – December 2018

1 October – 31December 2018

  • The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 36.3 million (29.4), an increase of 23.6 percent.
  • The gross profit margin was 55.5 percent (58.3).
  • Operating profit amounted to SEK 16.0 million (16.9).
  • Profit after tax amounted to SEK 14.6 million (11.0).
  • Earnings per share before and after dilution amounted to SEK 0.58 (0.43).

1 January – 31 December 2018

  • The Group’s net sales increased 1.9 percent to SEK 709.6 million (696.5). Excluding currency effects, sales decreased 1.6 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 141.4 million (113.4), an increase of 24.7 percent.
  • The gross profit margin was 57.4 percent (54.0).
  • Operating profit amounted to SEK 71.0 million (55.4).
  • Profit after tax amounted to SEK 59.9 million (37.4).
  • Earnings per share before and after dilution amounted to SEK 2.39 (1.48).
  • The Board of Directors has decided to propose to the Annual General Meeting a distribution of SEK 2.00 (2.00) per share, totaling SEK 50.3 million (50.3).
  • Björn Borg’s long-term financial goals, that were concluded 2015 for the period 2015 – 2019, have been updated.

Quote from the CEO

“Our e-tailers continue to produce results and this customer group saw growth of 54.2 percent in the quarter,” commented CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, February 22, 2019 at 7:30 am (CET).

Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

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Sports Hour with @vildeehaa.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

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8 or 12 classes in 14 days. 

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Sunday outfit.

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