Björn Borg AB Interim Report January – December 2018

1 October – 31December 2018

  • The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 36.3 million (29.4), an increase of 23.6 percent.
  • The gross profit margin was 55.5 percent (58.3).
  • Operating profit amounted to SEK 16.0 million (16.9).
  • Profit after tax amounted to SEK 14.6 million (11.0).
  • Earnings per share before and after dilution amounted to SEK 0.58 (0.43).

1 January – 31 December 2018

  • The Group’s net sales increased 1.9 percent to SEK 709.6 million (696.5). Excluding currency effects, sales decreased 1.6 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 141.4 million (113.4), an increase of 24.7 percent.
  • The gross profit margin was 57.4 percent (54.0).
  • Operating profit amounted to SEK 71.0 million (55.4).
  • Profit after tax amounted to SEK 59.9 million (37.4).
  • Earnings per share before and after dilution amounted to SEK 2.39 (1.48).
  • The Board of Directors has decided to propose to the Annual General Meeting a distribution of SEK 2.00 (2.00) per share, totaling SEK 50.3 million (50.3).
  • Björn Borg’s long-term financial goals, that were concluded 2015 for the period 2015 – 2019, have been updated.

Quote from the CEO

“Our e-tailers continue to produce results and this customer group saw growth of 54.2 percent in the quarter,” commented CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, February 22, 2019 at 7:30 am (CET).

Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive