BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2019

OCTOBER 1 – DECEMBER 31, 2019

  • The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 51.5 million (45.0), an increase of 14.3 percent.
  • The gross profit margin was 50.8 percent (55.5).
  • Operating profit amounted to SEK 1.4 million (16.0).
  • The loss after tax amounted to SEK 2.7 million (+14.6).
  • Earnings per share before and after dilution amounted to SEK –0.11 (0.58).

JANUARY 1 – DECEMBER 31, 2019

  • The Group’s net sales increased 6.7 percent to SEK 756.9 million (709.6). Excluding currency effects, sales rose 3.7 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 194.6 million (160.0), an increase of 21.6 percent.
  • The gross profit margin was 53.7 percent (57.4).
  • Operating profit amounted to SEK 51.4 million (71.0).
  • Profit after tax amounted to SEK 38.9 million (59.9).
  • Earnings per share before and after dilution amounted to SEK 1.55 (2.39).

QUOTE FROM THE CEO

The partnerships with our e-tailers continue to produce good results and we also had good growth in our own e-commerce, which together represent 25.7 percent (22.5) of total net sales”, commented CEO Henrik Bunge.

For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above on February 21, 2020 at 7:30 am (CET).

 

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

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Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive