BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2019

OCTOBER 1 – DECEMBER 31, 2019

  • The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 51.5 million (45.0), an increase of 14.3 percent.
  • The gross profit margin was 50.8 percent (55.5).
  • Operating profit amounted to SEK 1.4 million (16.0).
  • The loss after tax amounted to SEK 2.7 million (+14.6).
  • Earnings per share before and after dilution amounted to SEK –0.11 (0.58).

JANUARY 1 – DECEMBER 31, 2019

  • The Group’s net sales increased 6.7 percent to SEK 756.9 million (709.6). Excluding currency effects, sales rose 3.7 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 194.6 million (160.0), an increase of 21.6 percent.
  • The gross profit margin was 53.7 percent (57.4).
  • Operating profit amounted to SEK 51.4 million (71.0).
  • Profit after tax amounted to SEK 38.9 million (59.9).
  • Earnings per share before and after dilution amounted to SEK 1.55 (2.39).

QUOTE FROM THE CEO

The partnerships with our e-tailers continue to produce good results and we also had good growth in our own e-commerce, which together represent 25.7 percent (22.5) of total net sales”, commented CEO Henrik Bunge.

For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above on February 21, 2020 at 7:30 am (CET).

 

We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive
New color alert - Gray Mist.

#bjornborg #TrainToLive
Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg
Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld