BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2023

APRIL 1 – JUNE 30, 2023

  • Group net sales amounted to SEK 165.6 million (161.5), an increase of 3 percent. Currency-neutral, net sales decreased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 76.5 million (52.0), an increase of 47 percent. Sales for own e-commerce increased by 39 percent to SEK 37.5 million (27.0).
  • The gross profit margin amounted to 55.6 percent (54.5). Currency-neutral, the gross profit margin amounted to 56.7 percent, an increase of 2.2 percentage points.
  • Operating profit amounted to SEK 8.1 million (5.2), an increase of 55 percent. Currency-neutral, the operating profit amounted to SEK 7.8 million, an increase of 50 percent.
  • Profit after tax amounted to SEK 4.2 million (0.3).
  • Earnings per share before and after dilution amounted to SEK 0.17 (0.01).

JANUARY 1 – JUNE 30, 2023

  • Group’s net sales amounted to SEK 412.5 million (388.2), an increase of 6 percent. Currency-neutral, net sales increased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 169.3 million (145.5), an increase of 16 percent. Sales for own e-commerce increased by 36 percent to SEK 70.9 million (52.2).
  • The gross profit margin amounted to 53.6 percent (51.9). Currency-neutral, the gross profit margin amounted to 55.3 percent, an increase of 3.4 percentage points.
  • Operating profit amounted to SEK 39.5 million (34.5), an increase of 14 percent. Currency-neutral, operating profit amounted to SEK 41.5 million, an increase of 20 percent.
  • Profit after tax amounted to SEK 29.0 million (23.4), an increase of 24 percent.
  • Earnings per share before and after dilution amounted to SEK 1.15 (0.93).

QUOTE FROM THE CEO

Above all, it’s our sports collection that makes me extremely proud, with an incredible development in our own e-commerce – not only during the second quarter of the year with an increase of 98 percent, but for the entire first half of the year with an increase of 100 percent”, commented CEO Henrik Bunge.

Tags & categories

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive