BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2023

APRIL 1 – JUNE 30, 2023

  • Group net sales amounted to SEK 165.6 million (161.5), an increase of 3 percent. Currency-neutral, net sales decreased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 76.5 million (52.0), an increase of 47 percent. Sales for own e-commerce increased by 39 percent to SEK 37.5 million (27.0).
  • The gross profit margin amounted to 55.6 percent (54.5). Currency-neutral, the gross profit margin amounted to 56.7 percent, an increase of 2.2 percentage points.
  • Operating profit amounted to SEK 8.1 million (5.2), an increase of 55 percent. Currency-neutral, the operating profit amounted to SEK 7.8 million, an increase of 50 percent.
  • Profit after tax amounted to SEK 4.2 million (0.3).
  • Earnings per share before and after dilution amounted to SEK 0.17 (0.01).

JANUARY 1 – JUNE 30, 2023

  • Group’s net sales amounted to SEK 412.5 million (388.2), an increase of 6 percent. Currency-neutral, net sales increased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 169.3 million (145.5), an increase of 16 percent. Sales for own e-commerce increased by 36 percent to SEK 70.9 million (52.2).
  • The gross profit margin amounted to 53.6 percent (51.9). Currency-neutral, the gross profit margin amounted to 55.3 percent, an increase of 3.4 percentage points.
  • Operating profit amounted to SEK 39.5 million (34.5), an increase of 14 percent. Currency-neutral, operating profit amounted to SEK 41.5 million, an increase of 20 percent.
  • Profit after tax amounted to SEK 29.0 million (23.4), an increase of 24 percent.
  • Earnings per share before and after dilution amounted to SEK 1.15 (0.93).

QUOTE FROM THE CEO

Above all, it’s our sports collection that makes me extremely proud, with an incredible development in our own e-commerce – not only during the second quarter of the year with an increase of 98 percent, but for the entire first half of the year with an increase of 100 percent”, commented CEO Henrik Bunge.

Tags & categories

Timeless pieces for every occasion. Explore the Centre Collection.

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At the beach or in the city, your companion for both.

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Summer essentials.

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Postcard from Österlen, Sweden. 

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Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

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Essentials for the summer getaway.

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We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.

📷 @robin.ltd 

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