Björn Borg AB Interim Report January – March 2019

SALES GROWTH

1 January – 31 March, 2019

  •  The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent.
  •  Net sales for own e-commerce and e-tailers amounted to SEK 53.0 million (35.6), an increase of 48.9 percent.
  •  The gross profit margin was 56.8 percent (57.1).
  •  Operating profit amounted to SEK 18.5 million (15.1).
  •  Profit after tax amounted to SEK 16.9 million (14.9).
  •  Earnings per share before and after dilution amounted to SEK 0.67 (0.60).

Quote from the CEO

“We have never generated more revenue in the year’s first quarter and I am especially pleased with how well our sports fashion collection has been received, where we for example grew our own e-commerce by more than 100 percent, driven by both women and men,” noted CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at May 14, 2019 at 17:30 am (CET).

Tags & categories

Essentials for the summer getaway.

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We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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Recap from our launch event with @alicestenlof 🫶

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