Björn Borg AB Interim Report January – March 2019

SALES GROWTH

1 January – 31 March, 2019

  •  The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent.
  •  Net sales for own e-commerce and e-tailers amounted to SEK 53.0 million (35.6), an increase of 48.9 percent.
  •  The gross profit margin was 56.8 percent (57.1).
  •  Operating profit amounted to SEK 18.5 million (15.1).
  •  Profit after tax amounted to SEK 16.9 million (14.9).
  •  Earnings per share before and after dilution amounted to SEK 0.67 (0.60).

Quote from the CEO

“We have never generated more revenue in the year’s first quarter and I am especially pleased with how well our sports fashion collection has been received, where we for example grew our own e-commerce by more than 100 percent, driven by both women and men,” noted CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at May 14, 2019 at 17:30 am (CET).

Tags & categories

The goal is to become a better version of yourself.

#bjornborg #TrainToLive
A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
Get yours at bjornborg.com.

#bjornborg #TrainToLive
A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
“To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres.”
Read more about the materials we use on bjornborg.com/sustainability.

#bjornborg #TrainToLive
New SS23 Collection now available at bjornborg.com.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour. 
It’s not about being first over the finish line or lifting the heaviest, that’s just bullsh*t. It’s about being bold, having the best ideas and never giving up. 

#bjornborg #TrainToLive
Let’s continue to push sustainable boundaries together. Read more about our sustainability initiatives at bjornborg.com.

#bjornborg #TrainToLive
30 years of perfection. With long-fibre organic cotton, flexible stretch and a perfect fit - the Premium Cotton Stretch.

#bjornborg #TrainToLive
DNA.

#bjornborg #TrainToLive
We don’t live to train. We #TrainToLive.

#bjornborg
At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour @giulialachdebere.

#bjornborg #TrainToLive