BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2021

JANUARY 1 – MARCH 31, 2021

  • The Group’s net sales amounted to SEK 184.7 million (172.0), an increase of 7.4 percent.
  • Net sales for own e-commerce amounted to SEK 24.3 million (17.5), an increase of 39.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 84.7 million (53.3), an increase of 58.8 percent.
  • The gross profit margin was 53.3 percent (54.1).
  • Operating profit amounted to SEK 22.4 million (7.2).
  • Profit after tax amounted to SEK 21.3 million (10.6).
  • Earnings per share before and after dilution amounted to SEK 0.85 (0.42).

QUOTE FROM THE CEO

Our online focus generates, according to plan, very good growth and now more than 50% of our sales take place online through our own e-commerce, marketplaces, e-tailers and online sales from our retailers’ e-commerce sites”, commented CEO Henrik Bunge.

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