BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2021

JANUARY 1 – MARCH 31, 2021

  • The Group’s net sales amounted to SEK 184.7 million (172.0), an increase of 7.4 percent.
  • Net sales for own e-commerce amounted to SEK 24.3 million (17.5), an increase of 39.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 84.7 million (53.3), an increase of 58.8 percent.
  • The gross profit margin was 53.3 percent (54.1).
  • Operating profit amounted to SEK 22.4 million (7.2).
  • Profit after tax amounted to SEK 21.3 million (10.6).
  • Earnings per share before and after dilution amounted to SEK 0.85 (0.42).

QUOTE FROM THE CEO

Our online focus generates, according to plan, very good growth and now more than 50% of our sales take place online through our own e-commerce, marketplaces, e-tailers and online sales from our retailers’ e-commerce sites”, commented CEO Henrik Bunge.

Tags & categories

Nothing better than a sunset workout. @ouijeremie
Beach walks with @thomasnelissen.
Sports Hour - Full body workout with Elin. Join our fitness trainer @reloadwithelin at Ödeshög, a magical place in Sweden. Let's do this! #bjornborgsportshour
Morning swim. @filipwolfe
Ready to play. @marie_reierth
Morning swim. @pipeocampo_ shot by @marcusmalm.
Saturday morning wear. @filipwolfe
Summer days, lazy days, hanging out with great friends, eating snacks, drinking a lot of water and some chilled wine… And at the same time keep up our Friday sports hour? Eh YES! This Friday we’re looking into our archives and want you to do the same - Go to our highlight “workouts” or IGTV and find whatever fits your mind and body today. Let us know what you picked! #TrainToLive #bjornborgsportshour
The perfect tote bag for every day of summer.
Out for a morning coffee - @martinhanssons wearing the Centre hoodie.