BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2021

JANUARY 1 – MARCH 31, 2021

  • The Group’s net sales amounted to SEK 184.7 million (172.0), an increase of 7.4 percent.
  • Net sales for own e-commerce amounted to SEK 24.3 million (17.5), an increase of 39.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 84.7 million (53.3), an increase of 58.8 percent.
  • The gross profit margin was 53.3 percent (54.1).
  • Operating profit amounted to SEK 22.4 million (7.2).
  • Profit after tax amounted to SEK 21.3 million (10.6).
  • Earnings per share before and after dilution amounted to SEK 0.85 (0.42).

QUOTE FROM THE CEO

Our online focus generates, according to plan, very good growth and now more than 50% of our sales take place online through our own e-commerce, marketplaces, e-tailers and online sales from our retailers’ e-commerce sites”, commented CEO Henrik Bunge.

Tags & categories

For both him and her. Find your new favourite at bjornborg.com.

#bjornborg #TrainToLive
3 quick tips to take care of your Björn Borgs.

#bjornborg #TrainToLive
Sports Hour. Let’s get it. @alicestenlof

#bjornborg #TrainToLive
AW22 for him. Find your new favourite piece for any active occasion.

#bjornborg #TrainToLive
@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

#bjornborg #TrainToLive
Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

#bjornborg #TrainToLive
@sofiaruutu wearing Mid V Support Bra with Rib Tights and Centre Pants.

#bjornborg #TrainToLive
Light as a feather and keeping you dry, the high-performance material, empowers you to take that extra rep. Not because you’ve to, but because you can.

#bjornborg #TrainToLive
Push your limits in our Outdoor Training Collection for AW22.

#bjornborg #TrainToLive
Tennis courts in Los Angeles, California.

#bjornborg #TrainToLive
We’ve been perfecting underwear for over thirty years. Find your perfect fit at bjornborg.com.

#bjornborg #TrainToLive
A little recap from yesterday’s event in Helsinki, Finland, where our ambassador @robinpackalen hosted a daytime workout session @trib3fi followed by lunch and snacks. Thank you everyone involved for a great afternoon. 🫶

#bjornborg #TrainToLive
Court goals.

#bjornborg #TrainToLive