JANUARY 1 – MARCH 31, 2021

  • The Group’s net sales amounted to SEK 184.7 million (172.0), an increase of 7.4 percent.
  • Net sales for own e-commerce amounted to SEK 24.3 million (17.5), an increase of 39.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 84.7 million (53.3), an increase of 58.8 percent.
  • The gross profit margin was 53.3 percent (54.1).
  • Operating profit amounted to SEK 22.4 million (7.2).
  • Profit after tax amounted to SEK 21.3 million (10.6).
  • Earnings per share before and after dilution amounted to SEK 0.85 (0.42).


Our online focus generates, according to plan, very good growth and now more than 50% of our sales take place online through our own e-commerce, marketplaces, e-tailers and online sales from our retailers’ e-commerce sites”, commented CEO Henrik Bunge.

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Nothing better than a sunset workout. @ouijeremie
Beach walks with @thomasnelissen.
Sports Hour - Full body workout with Elin. Join our fitness trainer @reloadwithelin at Ödeshög, a magical place in Sweden. Let's do this! #bjornborgsportshour
Morning swim. @filipwolfe
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Morning swim. @pipeocampo_ shot by @marcusmalm.
Saturday morning wear. @filipwolfe
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The perfect tote bag for every day of summer.
Out for a morning coffee - @martinhanssons wearing the Centre hoodie.