BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2023

JANUARY 1 – MARCH 31, 2023

  • Group’s net sales amounted to SEK 246.9 million (226.6), an increase of 8.9 percent. Currency-neutral, the net sales increased by 5.2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 92.9 million (94.6), a decrease of 1.7 percent. Sales for own e-commerce increased by 32.9 percent to SEK 33.4 million (25.1).
  • The gross profit margin amounted to 52.2 percent (50.0). Currency-neutral, the gross profit margin amounted to 54.4 percent, an increase of 4.4 percentage points.
  • Operating profit amounted to SEK 31.4 million (29.3), an increase of 7.1 percent. Currency-neutral, operating profit amounted to SEK 33.6 million, an increase of 14.8 percent.
  • Profit after tax amounted to SEK 24.8 million (23.1), an increase of 7.2 percent.
  • Earnings per share before and after dilution amounted to SEK 0.99 (0.92).

QUOTE FROM THE CEO

The strength of our sports collection becomes particularly clear when we look at the growth of our own e-commerce, where our sports collection grew by 102 percent in the quarter”, commented CEO Henrik Bunge.

Tags & categories

Studio set.

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Tennis in paradise.

📷 @oliviavlopez 

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Weekend mode.

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2024. Let’s get it.

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More behind the scenes from Åre, shooting XMAS23. 

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Tennis in Croatia.

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Entering 2024.

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Enjoy the holidays.

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THANK YOU everyone involved for a record-breaking 2023! Let’s go 2024!

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Tennis in Italy.

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Winter Sale now live at bjornborg.com.

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Merry Christmas.

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In the city or by the countryside over Christmas? Bring the hoodie.

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