Björn Borg AB Interim Report January – September 2016

 July 1 – September 30, 2016           

  • The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.
  • The gross profit margin was 50.4 percent (51.9).
  • Operating profit amounted to SEK 28.6 million (32.9).
  • Profit after tax was SEK 24.7 million (21.7).
  • Earnings per share before dilution amounted to SEK 0.95 (0.88) and earnings per share after dilution amounted to SEK 0.95 (0.88).

January 1 – September 30, 2016

  • The Group’s net sales increased by 9.1 percent to SEK 460.2 million (421.7). Excluding currency effects, sales increased by 9.7 percent.
  • The gross profit margin was 51.1 percent (52.7).
  • Operating profit amounted to SEK 42.8 million (44.0).
  • Profit after tax amounted to SEK 29.0 million (34.3).
  • Earnings per share before dilution amounted to SEK 1.14 (1.45) and earnings per share after dilution amounted to SEK 1.14 (1.45).

Quote from the CEO

“The high point of the quarter was our work with consumer tests, where the end consumers who tested our functional underwear without exception wanted to buy them,” said CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report according to the EU’s Market Abuse Regulation.

The information was released for publication on November 14, 2016 at 7:30 am (CET).

 

Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive