BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2023

JULY 1 – SEPTEMBER 30, 2023

  • Group net sales amounted to SEK 262.1 million (248.6), an increase of 5 percent. Currency-neutral, net sales increased by 1 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 95.6 million (83.4), an increase of 15 percent. Sales for own e-commerce increased by 25 percent to SEK 37.6 million (30.0).
  • The gross profit margin amounted to 52.6 percent (48.2). Currency-neutral, the gross profit margin amounted to 52.5 percent, an increase of 4.3 percentage points.
  • Operating profit amounted to SEK 40.9 million (30.6), an increase of 34 percent. Currency-neutral, the operating profit amounted to SEK 37.0 million, an increase of 23 percent.
  • Profit after tax amounted to SEK 32.0 million (22.2), an increase of 44 percent.
  • Earnings per share before and after dilution amounted to SEK 1.27 (0.88).

JANUARY 1 – SEPTEMBER 30, 2023

  • Group net sales amounted to SEK 674.6 million (636.8), an increase of 6 percent. Currency-neutral, net sales increased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 265.3 million (230.1), an increase of 15 percent. Sales for own e-commerce increased by 32 percent to SEK 108.5 million (82.2).
  • The gross profit margin amounted to 53.2 percent (50.4). Currency-neutral, the gross profit margin amounted to 54.2 percent, an increase of 3.8 percentage points.
  • Operating profit amounted to SEK 80.4 million (65.1), an increase of 23 percent. Currency-neutral, operating profit amounted to SEK 78.5 million, an increase of 23 percent.
  • Profit after tax amounted to SEK 61.0 million (45.6), an increase of 34 percent.
  • Earnings per share before and after dilution amounted to 2.43 (1.81).
  • The financial goals for Björn Borg that were adopted in 2019 for a five-year period have been prolonged with no change, and are now valid until further notice.

QUOTE FROM THE CEO

Once again, we have improved both sales and operating profit compared to the previous year’s quarter”, commented CEO Henrik Bunge.

Tags & categories

At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

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